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Tuesday 24 May 2011

Vascon forays into industrial and logistics park space with Rs 1,000 crore project


Vascon Engineers Ltd has formed a limited liability company (LLC) to launch its foray into the development of industrial and logistics parks business. The Pune-based BSE-listed engineering, procurement and construction (EPC) company has joined hands with Renaissance Micro Infrastructure & Realty P Ltd for the construction of this project. Spread over 250 acres, the development will come up village Vashere, Bhiwandi extended suburbs of Thane district.

R Vasudevan, managing director, Vascon Engineers Ltd, said, this is the first time we have got into developing a project of this nature through V R LLC. “The model being followed here is based on the high volume and low cost approach. With a total area of 16 million sq. ft. this Rs 1,000 crore project will be completed in the next five years. In terms of realisation, on a Rs 250 crore a year basis, we are expecting a profit after tax (PAT) of 7-8% annually,” he said.

Vasudevan is also of the opinion that this development will pave way for similar opportunities across the country given the dire need of industrial and logistics space in India. “The focus is on adding bandwidth to the portfolio and projects like this have great potential in the company. Besides, this being a low-cost model can very well be replicated in different locations across the country,” he said.

In another development, Vascon has sold its first hospitality project in Goa operating under the banner Vista do Rio. The 41-room apartment hotels was being operated and managed by Vascon. Elucidating the reasons, Vasudevan said, despite being located strategically the property wasn’t operating to its optimum level and hence the decision to sell. “It has been bought out by a Shimla-based hotelier for Rs 15 crore. The sale proceeds will be used to fund our real estate developments in the country.

On the real estate front, Vascon is looking to launch eight residential development projects in this financial year. These projects will add 4 million sq ft to the company’s overall development (total area under construction) of 6.6 million sq. ft. Of the 4msf, around 1.5msf is likely to get completed in this fiscal.

Analysts tracking Vascon are of the opinion that the scheduled launches by the company will keep the real estate activity / momentum on and complement their EPC business. “Considering their outlay for the current fiscal, we feel the company should be able to maintain 20-25% overall growth in the top line,” said Dipesh Sohani, research analyst with MF Global.

However, there are some concerns expressed as well especially on the real estate business. “The real estate sector in general is facing significant challenges. Companies are faltering on execution and projects are getting delayed. This apart increasing interest rates are impacting residential sales significantly. So we’ll have to see how the management is able to deal with these challenges going forward,” said an analyst requesting not to be quoted citing media policy.

Vasudevan however, is confident that their projects will not face execution problems. “Most of our projects are in markets where there is very genuine demand for residential housing. Besides, these units are priced very attractively in the Rs 3,200 to Rs 3,900 bracket. The projects will also be tweaked as per the market response during the development stages thereby minimising any potential impact,” he said.

Tuesday 17 May 2011

Yash Birla buys out partner in spa business, plots expansion

This story first appeared in DNA Money edition on Tuesday, May 17, 2011.

The Yash Birla Group (YBG) has acquired another 48% stake in its health and wellness business venture — Birla Kerala Vaidyashala (BKV). The stake was bought from its joint venture partner, Kurup family, which is now left with 1% in the entity while the rest is with YBG.

N Venkat, CEO & MD, Birla Wellness, said that the group wanted full control and run the show itself hence the move to acquire JV partner’s stake. “It is a cashless deal wherein some of the assets in Kerala have been transferred to the joint venture partner in lieu of their 48% stake,” said Venkat.

Set up in 2008, BKV operates around 40 ayurvedic spa centres across key cities in India. A privately held company with an annual turnover of around `10 crore, BKV has largely focused on domestic presence in the last three years. However now that YBG has assumed full control over the business, the management is looking to take the BKV brand overseas and will soon launch ayurvedic medspa centres in UAE, Gulf region, Southeast Asia.

“We will start with our own centre and adopt the management franchise strategy for expanding presence in the international markets. The overseas centres will be established through a mix of standalone outlets as well as those housed in hotels. Our first centre will be launched in UAE within the next seven months,” said Venkat.

While the initial plan will be to have three to four centres, it will set up close to 20 international centres over the next three years. On the domestic front, YBG will expand the healthcare arm through franchise route taking the brand out of the key Indian metros Mumbai, Chennai, Bangalore & Kerala. In all, the management is looking to have 100 centres across India and international markets.

YBG will tie up with interested parties having 800 to 1,000 sq ft of space, which can go up to 4,000 sq ft depending on the demand to set up franchisees. “Assuming that the real estate will be on long-term lease basis, the franchisee partner will have to invest anything between Rs7 lakh and Rs15 lakh for a centre. Each centre should take 18 to 24 months to break even,” said Venkat.

The Rs 3,000 crore YBG has presence in sectors including auto and engineering, textiles and chemicals and, power and electricals, wellness and lifestyle, education and IT. It has nine listed entities.

Monday 16 May 2011

Hotel Leelaventure board will meet to discuss fundraising

This story first apeared in DNA Money edition on Monday May 16, 2011.

Captain CP Krishnan Nair’s Hotel Leelaventure board is slated to meet next Monday to consider plans to raise funds, as the hotel chain manoeuvres to pare debt and keep at bay its significant stakeholder ITC Ltd.

This meeting is significant in the backdrop of captain Nair’s recent statement that Mukesh Ambani, chairman and managing director of Reliance Industries, will come to his rescue if ever ITC made a hostile takeover bid. He was reacting to a query posed by a media person at the time of the launch of his brand new five star luxury hotel in Chanakyapuri, New Delhi.

Mukesh Ambani is yet to react to this, however, Captain Nair is confident that the old ties he enjoyed with late Dhirubhai Ambani will help.

In a recent interview, Captain Nair has alluded to “two white knights.” Hotel Leelaventure is currently scouting for private equity investors to ensure necessary capital infusion in the company.

In fact, the company senior management in the past had announced their plans to raise money through private equity by way of issuing fresh equity to the tune of 14.5%. With the said exercise, Hotel Leelaventure is likely to raise in excess of Rs 600 crore. The money thus raised will be used largely to retire a portion of debt on the hotel chain’s books, which is about Rs 3,800 crore. The hotel chain has also decided to liquidate some of its non-core assets and use strategic land banks in Bangalore, Hyderabad and Pune for luxury residential projects. This approach, the management feels, will help them raise another Rs 950-odd crore, taking the overall fund raising to over Rs 1,500 crore.

On 19 April, Hotel Leelaventure increased its borrowing limits from Rs 4,000 crore to Rs 5,000 crore.

The promoters are also looking to shore up their stake to 60% from 54.61%. Of the overall promoter holding, approximately 24% (9.2 crore equity shares) has been pledged as of March 31, 2011.

Recently Leela Lace Software Solution, one of the promoter group companies, has mopped up Hotel Leelaventure’s 13.23 lakh equity shares from the open market for Rs 5.5 crore, increasing its stake to 4.72% (addition of 0.34% stake) at an average price of Rs 41.70 per share.

The company has been tightlipped about their fund raising plans. But industry sources said the management is likely to take the qualified institutional placement route for fund infusion.

Saturday 14 May 2011

Delta Corp takes control of distressed Daman Hospitality

An edited version of this story first appeared in DNA Money edition on Saturday May 14, 2011.

Delta Corp has acquired a controlling stake in Daman Hospitality Pvt Ltd (DHPL), which is setting up a five-star deluxe hotel in the Union Territory (UT) of Daman near the west coast in Maharashtra. The BSE-listed company (Delta Corp) paid Rs 50 crore to acquire 51% in DHPL which is an Indian affiliate of New York-listed gaming, entertainment and hospitality company Thunderbird Resorts Inc. The hotel is to be branded and managed by Thunderbird Resorts once operational by 2011 end.

Industry sources said the acquistion is very likely a distress deal considering DHPL has been struggling to get funding for project completion. With considerable portion of the work completely already last year, the hotel was to start receiving guests in September 2010. However, the opening got delayed and what's further intersting is that, the DHPL management had already hired all the manpower required for running the property - most of them have been sitting idle for almost a year now.   

Officials from both Delta and Daman Hospitality were not available for a comment. Queries emailed to Thunderbird official did not elicit a response. In a company notification to the exchange, Delta Corp, said, 'Construction of the hotel is substantially completed and Delta Corp will further infuse Rs 40 crore to complete the project. The Daman hotel will be ready in another six to eight months and will also have a 60,000 sq. ft. casino which will be set up and operated by a subsidiary company. The company believes that hospitality business is synergistic to with its gaming business and hence will continue to in the hospitality sector with a view to maximise the gaming experience'.

Now that Delta Corp has come into picture, the Thunderbird management in its statement said that the hotel construction shall resume immediately and that completion is anticipated in phases with a full opening in late 2011.

Featuring 176 rooms, the hotel boasts of 30,000 sq ft of indoor events and 70,000 sq ft of leisure are including outdoor pools and other entrtainment zones, a spa spread across 5,000 sq ft in addition to 8,000 sq ft of hi-end shopping arcade.

Post acquisition by Delta Corp, Thunderbird and its original Indian partners will own 49% and Thunderbird will continue to operate the hotel with a management contract.

DHPL at the time of inception was an equal joint venture between Thunderbird and its Indian partner K P Group promoted by Ketan Patel, son of former Daman and Diu Congress MP Dahya Patel. Towards end of 2009, Thunderbird was reportedly in discussion with Madison India Real Estate Fund to riase funds for the resort. It couldn't be independently confirmed whether the placement did happen, however an industry source said that the promoters did eventually dilute stake in the venture to raise funds for the construction of the resort.

Pegged as India's largest gaming and hospitality company, Delta Corp, is promoted by Jayadev Mody (husband of corporate lawyer Zia Mody of AZB Partners). Mody with three other entities namely Aryanish Finance and Investment Pvt Ltd (holding equity shares in capacity of trustees for Aarti J Mody Trust), Bayside Property Developers Pvt Ltd (holding equity shares in capacity of trustees for Aditi J Mody Trust) and Delta Real Estate Consultancy Pvt Ltd (holding equity shares in capacity of trustees for Anjali J Mody Trust) hold 44.18% in Delta Corp. Billionaire investor Rakesh Jhunjhunwala with wife Rekha Jhunjhunwala are also stake owners in the company.

Acquisition of DHPL is a strategic to Delta's Gaming and hospitality foray thereby enhancing its presence and move towards a pan-India imprint. Delta had recently acquired The M V Horseshoe Casino from Harrah's Corp Inc (Caesers Palace, Las Vegas) which is expected to arrive in India by end of June 2011. This 70,000 sq ft floating facility will add another 1,500 gaming positions to the group's existing 725 gaming position.

Tata Housing with Arvind Ltd to develope 134 acre integrated township in Ahmedabad


This story first appeared in DNA Money edition on Saturday May 14, 2011.

Tata Housing and Arvind Ltd have entered into a strategic partnership to develop an integrated township project spread over 134 acres near Ahmedabad. The two have floated an equal (50:50) joint venture for this project which will have a built up area of more than 9 million square feet (msf), located on the western outskirts of Ahmedabad. The township will include residential, commercial and retail spaces apart from a hospital, a school and other civic amenities.

Brotin Banerjee, MD & CEO of Tata Housing Development Co Ltd, said, this JV is part of our long-term strategy of establishing presence in the emergent tier I and tier II cities. “This partnership will help us tap onto a very important Gujarat market,” he said without divulging information on the JV company and related financial details.

Elucidating the arrangement with Tata Housing, senior officials from Arvind Ltd said that the land valued at Rs 250 crore has been being transfered to the joint venture company and that the company will receive immediate payments Rs 125 crore being 50% partner in the project. The project, due for completion in 2012, is expected to generate revenue of Rs 2,000 crore.

Jayesh Shah, chief financial officer, Arvind Ltd, said, “We would get around Rs 125 crore from the land sale in the next six to eight months time, within which the land would be transferred. We plan to start construction in three to four months time. The joint venture company is looking at a couple of thousand crore worth of revenues, out of which around Rs 500 crore to Rs 700 crore could come to us."

While media reports stated the township was valued at Rs 1,250 crore, Tata Housing officials said that a market study is still under way hence exact value of the project cannot be arrived at at this stage. On the payments to be made to Arvind, THDC officials said it will be made in various stages after making some adjustments because the JV partner will also be sharing some proportion of the development / construction cost.

According to a Reuters report Arvind Ltd is looking to liquidate Rs 800 to Rs 900 crore worth of land over the next 3 years, including the Rs 250 crore it expects from the JV. “Currently we are focussing on the land bank that can be converted into an earning asset,” Shah said.

In another development, Tata Housing has launched a new residential project in Gurgaon called Primanti. With this premium luxury housing complex the realtor will further expand its presence in Delhi NCR region. Spread across 36 acres, the development will offer 102 villas, 75 executive floors, 89 executive apartments and 828 tower residences.

(Amritha Pillay contributed to this story in DNA Money)

Nine months in hand, Tata Capital mops up 80% of $1 billion funds target

This story first appeared in DNA Money edition on Thursday May 12, 2011.

Tata Capital has announced the first close at $800 million for a family of five private equity funds announced in August last year.Most private equity firms do fund-raising in stages, typically with three or four closures, if the corpus is huge. Beating the trend, however, Tata Capital has raised 80% of its targeted $1 billion corpus — through a growth fund, an opportunities fund, a special situations fund, an innovation fund and a healthcare fund — in just six months of hitting the street and expects to make a final close well within the targeted deadline of December this year.
Praveen P Kadle, MD & CEO, Tata Capital

“The overall timeframe for closing the fund-raising exercise was 18 months and nine months was sort of a half-way point we had internally targeted as the date for first close. It so happened that $800 million was the figure as of March 31, 2011,” Praveen P Kadle, managing director and CEO, Tata Capital Ltd said.

How did the company manage this despite the difficult fund-raising environment? “In retrospect, we can say now that it was a good decision to take the non-conventional route to raising the funds. Because, when we’d started the exercise, the market was already cluttered with a host of existing and new private equity firms which had set out to raise money for their respective funds. Most of these funds went to the traditional US and European investors and if we’d taken the same approach, we’d have been just another fund in the queue,” said Kadle.

Of the overall corpus, the domestic component of $220 million, or 35% of the overall corpus, has been raised from banks and other financial institutions and through promoter equity (around 15%). The balance $580 million, or 65% of the overall corpus, has been raised from investors in Japan, South East Asia, Europe and Asia Pacific. In fact, close to 40% of the foreign component has been raised from six or seven entities in the Japanese market.

On end use of the funds, Kadle said the company will look to invest in a mix of Tata and non-Tata companies. “We are not really being very adventurous by getting into completely unrelated areas. We have chosen the investment profile of companies which are either raw material suppliers or customers or service providers to the Tata Group companies.”

Working within the Tata ecosystem will ensure that a significant proportion of the investment proposals will be proprietary in nature and not from investment bankers. This, according to Kadle, makes the valuation exercise more advantageous, focused and realistic for the company.

On the deployment side, Tata Capital is taking the stage (early, growth, expansion and special situations) and sector agnostic route (barring real estate and infrastructure, for which group company Tata Realty and infrastructure is raising a separate fund). Tata Capital has already made six investments, totaling $150 million, for its family of funds. The funds have gone into companies operating in sectors like engineering (11%), auto parts (12%), IT & ITES (21%), Healthcare (8%) and Consumer (48%).

Over the life of the current funds, the company plans to make 40 investments —- this means it will make around 34 more investments in the next three years or so. Kadle said the company has an advantage over pure-play private equity firms as it invests in group entities or entities related to them and is therefore able to sniff exit options better.

The expected return on equity is around 18-19%, said Kadle. “While I would not like to put a number to return on equity, all I can say at this stage is that early stage investments are very likely to give us much higher returns provided various other parameters are met with at the time of making the investment. While in contractual terms the investment horizon is around 7-8 years, it will be our endeavour to try and give our limited partners an early return of their capital.”

Tuesday 10 May 2011

Global online distribution just got easier for independent labels, music groups

This story first appeared in DNA Money edition on Tuesday May 10, 2011.

Indian independent record labels and artists facing significant challenges with online distribution of their content overseas have a big reason to rejoice. A new service in the offing is all set to revolutionise monetising opportunities for independent content owners allowing them to sell globally through over 600 online retailers including the likes of iTunes, Amazon etc.

That’s not all. The content owner gets to keep a significant share of the selling price of the song/album unlike the mobile distribution (download) space where the network operator (mobile company) takes the giant’s share. Facilitating this service in India is Sony Music Entertainment India in partnership with Independent Online Distribution Alliance (IODA).

Shridhar Subramaniam, president-India and Middle East, Sony said, “This platform will offer a whole new digital landscape to access a seamless distribution network across audio and video digital retailers. The content owner gets to keep a significant percentage of the sales translating into earnings for independent artists, which was not possible earlier.”

The process basically involves independent content owners to fill up an online application with IODA (www.iodalliance.com) which is then scrutinised by Sony Music officials across various parameters. Once short listed, the content owner is required to submit sound tracks that are then processed by Sony to meet online download formats and quality standards before being hosted on the web. The distribution network, Sony said, includes all major services like iTunes, Amazon, Spotify, Netflix, Unbox, CinemaNow and mobile carriers such as Verizon Wireless, Sprint and Vodafone.

While exact revenue sharing ratios differ from content to content, Subramaniam said content owner will get anywhere between 45% to 50% of the gross download cost. “For instance, if iTunes is selling a soundtrack for 99 cents, it will keep 30 cents. Sony-IODA’s share will be 20% of the remaining 69 cents while the content owner keeps the rest,” he said.

Large music companies operating in India, such as Universal, Saregama and T-Series, generally have their own mechanism (in the form of Tunecore, The Orchard, Hungama.com, respectively) to monetise online distribution of music overseas. However, the independent content owner had very limited avenues to monetise the intellectual property rights (IPR). And with no backing from big record labels, these creative professionals are left with not many options to effectively capitalise the legitimate online download market.

Neeraj Roy’s Hungama.com had initiated a similar model (for independent artists) through its www.artistaloud.com platform two years ago. The management claims their new vertical is working well but refrained from sharing any statistical data on downloads and related earnings. Industry experts, however, said their business model still requires a lot of fine-tuning.

As for competition in the form of Sony-IODA, Soumini Sridhara Paul, general manager, ArtistAloud.com, said, “We never expected to be the only player in the market. Now that they are entering the space, we’ll re-strategise our approach to business, exercise more caution in dealing with the independent content owners and sell innovatively.”

Kanwal Kohli, founder of the two year old independent label Indya Records, feels this initiative by Sony-IODA is a very timely platform especially for music professionals and entrepreneurs like him given the significance of online downloads and revenue generation opportunity it offers.

“Legitimate online downloads is still nascent in India, but it’s a huge phenomenon globally. This (Sony-IODA) platform will play a crucial role by helping independent content owners make decent money from their IPR which otherwise was getting downloaded free or was falling prey to piracy,” Kohli said.

Kohli’s Indya Records along with another independent label Frankfinn Music are among the first few to have already registered with Sony-IODA for online distribution.

Industry experts feel that though service providers like iTunes allow independent content owners to directly upload their IPR for legitimate downloads, they don’t offer flexibility, real time monitoring, control on distribution and marketing and promotional support. “This is where the Sony-IODA platform has an upper-hand,” said a senior official from one of India’s largest music companies.

To elucidate the point, the Sony-IODA platform allows creating an online dashboard for the independent content owners enabling them to access real-time download sales data of their music and videos globally. The platform allows independent content owners to control the distribution by choosing specific retailers and geographies, option of internet and mobile downloads or a combination thereof.

“Transparency has been addressed very effectively with this platform. Besides, there is no exclusivity arrangement between the two parties so the content owners continue to enjoy full control of their IPR. Content owners get promotional support and the revenue share ratio is also fairly skewed in their favour. The most important of it all is the brand pull Sony Music offers globally which is a huge plus for independent content owners trying to establish a foothold in the market place,” said an industry expert, consulting with a leading digital media company.

The platform has put in place an online promotional system called Promonet to help potential customers / music fans discover and share music from thousands of top independent artists and labels. “It also offers a unique opportunity for artists and labels to connect through over 3,000 blogs, podcasts, internet radio stations, social networking and music websites,” Subramaniam said.

Royal Orchid can use Orchid name for now

This story first appeared in DNA Money edition on Tuesday May 10, 2011.

Bangalore-headquartered Royal Orchid Hotels Ltd (ROHL) has got permission for the use of the name ‘Orchid’ for its immediate hotel launch in Vadodara, Gujarat, from the Bombay high court.

Following Kamat Hotels India Ltd’s (KHIL) interim injunction order last month, ROHL promoters filed an appeal to a division bench of the Bombay high court, which stayed the earlier order of the single judge.

“The division bench has admitted the appeal of Royal Orchid which is now scheduled to come up for hearing in July,” Fredun De Vitre, senior advocate, appearing for Royal Orchid Hotels, said.

Meantime , ROHL has been allowed to open Vadodara hotel under the Royal Orchid banner. Chender K Baljee, chairman and managing director, ROHL, said, “The partial stay order is a bit of a relief for us. We have 10 hotels in the advanced stages of completion and the first one is opening in Vadodara this month. We requested the court to allow launching this hotel under the Royal Orchid brand which has been agreed up on.”

The Kamat Hotels management however is not perturbed. Vikram Vithal Kamat, executive director, KHIL, said they have sought complete injunction against the use of their trademark and the court has seen merit in their case.

“The permission has been granted on the condition that if the other party loses the appeal, they will refrain from using the term Orchid in any of their future launches including the Vadodara hotel which will have to be rebranded,” he said.

Wednesday 4 May 2011

Minting money by nurturing nature

This story first appeared in DNA Money edition on Thursday May 4, 2011.

Kishore Kulkarni, a resident of central Mumbai suburbs, is planning to take his family on vacation for 10 days. Though quite excited about travelling out of Mumbai, they are concerned about their small balcony garden. “It is too hot outside and without regular watering the plants will not survive for a long duration. I may have to seek assistance from neighbours and keep the plants with them till we return,” Kulkarni said.

Bharat Soni, Director, Go Green Nursery P Ltd
Kulkarni, however, also has another option. One that will not only keep him free of worries but also ensure that his plants are taken care of. “He can avail one of our services called ‘plants on vacation’, wherein the plants will be collected from his residence (at a nominal charge) or he can bring them to our nursery at Panvel and we will ensure the plants are taken good care of while he enjoys holidays with his family,” said Bharat Soni, director, Go Green Nursery. This service from Go Green will cost Kulkarni approximately Rs25 per plant for a week.

Don’t you think it is an interesting service? This private enterprise has an equally interesting story about its existence. It all started eight years ago when Bharat Soni bought a piece of land near Karnala Bird Sanctuary (Panvel) and was thinking of ways to keep it encroachment free. After a lot of brainstorming, Soni figured that the safest way to protect his newly acquired asset was to make it a farmhouse with a variety of plantations.

“I started visiting nurseries to identify plants and related items. In the process, I realised that most nurseries were being operated in an unorganised and unprofessional manner. The plants were in a bad shape, there was no guidance provided by the nursery operators, services were poor, people had to run from one place to another in search of the right gardening equipment/items etc,” Soni said.

Soni’s ground work gave him good insight in the way existing nurseries functioned and the gaps to be bridged. “I realised there was an opportunity and changed my plans eventually in favour of a nursery. Having gathered all the know-how, I launched Go Green Nursery, positioning it as a ‘green concept’ and a one-stop shop for anything and everything one looks for in a facility like this,” he said.

The facility currently houses 1,500 varieties of plants including medicinal, aromatic etc, employs 175 skilled and unskilled people and operates from various locations across Mumbai. Everything from plants/saplings, organic fertiliser, accessories to services related to gardening, horticulturists, plant pathologist and botanist etc can be availed under one roof. Among other specialised services include landscaping, garden consultancy, maintenance and farm management that are undertaken on a turnkey basis across the country.

With an initial investment of Rs 7 lakh odd (including cost of land), the marketing and advertising professional’s business has grown significantly over the years. Go Green Nursery is currently an Rs 25 crore enterprise clocking annual revenues of Rs 4 crore. Individual customers, real estate developers, corporate houses and government organisation are Go Green’s clients.

There were challenges too. “Building this business wouldn’t have been easy if we focused only as a nursery. A lot of hard work, planning and strategising had to be done in the initial years to bring in a host of services in the portfolio thereby broadening the offerings. We widened our bouquet of services and designed them especially to cater to the different set of customers. And, it was only in the fourth year of operation that we started seeing some revenues coming into the business,” said Soni.

Who’s who of the corporate world feature in Go Green’s client list. Among leading names in the realty space include Hiranandani Constructions, K Raheja, Kalpataru, Lokhandwala, Wadhawa Developers, Aamby Valley and Lavasa Corporation. Some of the corporate sector clients include Deepak Fertilisers, Deloitte, ICICI, Mahindra & Mahindra and Reliance. On the hospitality industry front, Taj Group, Marriott’s JW and Renaissance Hotels in Mumbai and InterContinental The Grand are their clients.

Aspects that differentiated Go Green included unique offerings like developed plants that can be used for making instant gardens. “People these days want quick results and do not want to wait for years to see their plants start bearing fruits. We facilitate them by offering 8 to 12 feet developed plants that are ready to be planted. We also specialise in transplantation of old trees. Lavasa is one project where we transplanted a lot of trees and we have had 80% success ratio with it,” said Soni.

For individuals, households and offices, Go Green has chalked out some very special offerings. While ‘dial a mali’ service allows people to call and avail services of a mali (gardener), ‘plants on vacation’ service is for individuals/households going out of city and looking for some one to take care of their plants. ‘Plants on hire’ is another service targeted especially at corporate offices, banks, shopping malls etc.

“The ‘dial a mali’ service is priced in the Rs 700 to Rs 5,000 range, while it is Rs 25 per plant for a week under the ‘plants on vacation’ scheme. The costs associated with plants on hire are anywhere between Rs 60 to Rs 175 per month wherein plants are changed every fortnight,” he said.

Soni has also introduced a new gifting concept called ‘terrariums’ wherein select few plants are placed in a glass bowl which is partially sealed from the top. “These plants do not require regular watering and can stay fresh for months in a controlled environment. We are promoting them as unique gifting items as part of our green concept initiative,” he said.

In a bid to reaching out to the retail customers, in the last one year, Soni has opened outlets in Mumbai and currently has 5-odd stores in high footfall areas like shopping malls, retail hubs and high streets. “We have also launched a green concept mall under the Go Green Mall banner inside shopping malls. For this we have tie-up with Hypercity and are present in their two locations in Mumbai,” he said.

Future plans include expanding the service network to other key metros in the country. “We are currently working out operations and logistics related nuances to extend the service out of Mumbai and take it to cities like Pune and Bangalore,” he said.

Sunday 1 May 2011

‘Even rivals raved about Leela Delhi. That’s why ITC’s buying our shares’

This interview first appeared in DNA Money edition on Monday, April 25, 2011.

Captain CP Krishnan Nair
Nearly 90, Captain CP Krishnan Nair, chairman of Hotel Leelaventure Ltd, has decided to hang his boots and give his sons Vivek and Dinesh the reins of a hotel chain which he built from scratch along with his wife Leela.

Recently, the patriarch of Indian hospitality created a storm when he said Mukesh Ambani, chairman and managing director of Reliance Industries Ltd, will back him if ITC, a stakeholder with a sizeable minority interest, turns hostile and tries to increase its stake. He strongly believes that the old ties he had with the late Dhirubhai Ambani will continue. He is keen to find investors, too.

“Two white knights,” as he says, who will also help pare the hotel’s huge debt. The Nair family is also increasing their stake to 60% from 55%. Excerpts from an interview with Ashish K Tiwari & Satish John:

The Leela in Delhi is your second try in that market. Why took so long?

We had acquired a land parcel from Housing and Urban Development Corporation (Hudco) Delhi, approximately 15 years ago. It was during H D Deve Gowda’s tenure as prime minister of India that the 3-acre plot in the Asian Games Village was acquired to develop a hotel. I thought if a south Indian like Deve Gowda can become the prime minister, then a south Indian like me can also put up a hotel in Delhi. Being the highest bidder at Rs200-odd crore, I got the land parcel in an auction conducted by Hudco Delhi. Being government land, it had a clear title and we were assured that all sanctions / approvals will be given once we have started work on the project. V Suresh was the Hudco chairman then and Ram Jethmalani was Union minister for urban development.

We hired one of the world’s best architecture firms WATG (based in London) who had also created two monumental hotels for us in Bangalore and Goa. They surveyed the land and other historical structures in Delhi. This time around I was fully prepared which was not the case earlier. The site was a very ideal location not too far away from Rajpath and we were quite excited about doing a project there. Within two months we came up with a plan for the hotel and gave it to the Hudco officials. All clarifications were provided to the municipal authorities there. But suddenly, after sometime they came back to us saying we cannot do a hotel there because it was reserved for low-cost housing or something like that. We eventually ended up getting into big trouble with that land parcel.

Today in the context of Jan Lokpal Bill, I can only imagine the kind of torture people would have had to face all these years in this country. The situation is just not compatible to justice and fairplay because of bureaucracy and political play. Can you imagine, people like V Suresh and Ram Jethmalani could wash their hands of it quietly and get away with it too?

So did you get the land parcel from them?

We never got back the land. Instead we got caught in a web of problems and we were attacked from all sides. Because of vested interest of some people in the system, the land acquisition deal was termed as unauthorised and the government decided not to pay us the money and forfeit it instead. I went from pillar to post to sort out the matter but in vain. Our bank accounts were frozen and there was a significant interest expenditure piling up because we had borrowed money in addition to equity.

It was really a terrifying situation. I was surprised that I didn’t get a heart attack. I was left with no option but to comply with whatever I was told. Despite all this, the Hudco officials unnecessarily delayed the matter and dragged it in court for another three years.

Did you finally get the money back with interest?

The irony of the matter is that I am still in the court fighting to get a complete refund. It so appears that they (Hudco) somehow wanted to use the Rs200 crore for themselves and used ‘court sanction’ as an excuse for not paying us back. We eventually had to approach Lal Krishna Advani, who directed the cabinet secretary to issue a directive to Hudco to pay Rs100 crore without any delay. So we did get 50% of the dues which was a great breather at that time. Hudco, however, wasn’t ready to pay us 22% interest (as per the rules and regulations) and decided to appeal the matter in a higher court. As a result the matter is still pending final decision. This entire incident only demonstrates the kind of torment one has to go through fighting bureaucracy in this country.

Despite all the hurdles you were determined to flag off the The Leela brand in Delhi…

The incident only motivated me further to establish presence in Delhi and I was determined to make that a reality. So while I did lose an opportunity then, the very thought of getting a much better location for our Delhi hotel kept me going. So when a few land parcels were being identified and auctioned to meet demand for hotel rooms during the Commonwealth Games, we chose to bid for the Chanakyapuri site. It was an international bid and I told my sons Vivek (vice-chairman and managing director) and Dinesh (joint managing director) that it will be a very competitive process and we must get it at any cost.
We assumed the price will be above Rs600 crore for the 3 acre land parcel. Among some of the competitors in the electronic bidding process included a Dubai sheikh and Ong Beng Seng (the Singaporean businessman). However, we also participated in the enclosed bidding procedure and were the highest bidder for that land parcel at Rs611 crore. The challenge then was to open the hotel well in time for the Commonwealth Games. We did open before the games but only partially and have now launched the property with all the facilities including restaurants and spa.

What has been the response for the new hotel?

It has been mind-boggling especially because of its strategic location in the Diplomatic Enclave. The property is getting rave reviews from patrons across the globe. Really heartening is the fact that the Indian hospitality fraternity including RK Krishna Kumar (Tata Group/Indian Hotels) have lauded our efforts.

In fact, Vikram Oberoi (of Oberoi Hotels) wrote to me saying the hotel is way above the quality standards of any other Indian hotel operating in the country so far. I personally wrote back thanking Vikram for the feedback. It brought back memories of Rai Bahadur Mohan Singh Oberoi, who at one point was very keen on partnering with us when we had put up the Mumbai hotel. We told him that we could certainly look at a marketing tie-up but he was more keen on taking the management so we did not take up the offer.

In fact, my wife Leela has been very clear from day one that the hotel business be run by the family members. That was the reason why we also sent Vivek to Cornell (University in New York) to study hotel management. He was the first Indian to have undergone a proper three-year programme there. Vivek’s wife is equally well-qualified from Cornell and very well understands the hotels business.

Management contracts seem to be the way forward with most domestic and especially international chains entering the Indian market...
We have done a deal in Gurgaon which is a mix of hotel and serviced residences and it has been doing great business from day one. It’s today the most preferred hotel in Gurgaon with almost 100% occupancy despite the highest rates in that category. Management contracts certainly is one way to expand presence/reach but you need the right partner and hence it’s always better to be on your own. As for the asset light strategy adopted by foreign companies, I think they have nothing to loose with that approach. The asset owner is building the hotel, making all the investments, gives management to a foreign brand but if the management company isn’t able to perform well, they can always de-flag the brand.

You have been saying that your ambition is to put up 18 hotels and then retire. What is the status of that goal?

We already have eight luxury hotels in our portfolio including the Chennai hotel that will open in August this year. The only capital city not in the network currently is Kolkata, we are looking for a place and we will be there soon. This will be followed by a second league of hotels in the pilgrim destinations. I think there is great potential for organised hotel companies in these locations. The new additions will now be done by my sons and grand daughters while I will play the advisory role.

Vivek’s two daughters are already in the business wherein the elder one (who also studied at Cornell) is looking after the finance and the younger one (studied at the Culinary Institute of America) is focussing on food and beverages and wines segment of the business. My third grand daughter Samyukta (Dinesh’s daughter) is currently studying at Lausanne in Switzerland and will be spearheading our foray into new pilgrim/business hotels after completing her course. In fact, she has already put up a business plan and has identified Nashik and Ahmedabad as locations for the first few launches.

She wants to call it Leela 1922, the number being my birth year. I am not saying no to her. It’s her concept. She will be back in August and then begin work on the project. These will be three-star hotels with a room rent of Rs4,000 ($100) for a night, will offer clean rooms in a very green environment. Such hotels are the need of the hour and that was the key reason why we thought of introducing the new category in our offerings. I was also wanting to have some environment-friendly hotels under The Leela Gardens brand.

You look very fit for your age…

Every day for one hour I go to our health centre. I feel so fit after that. I also go to the spa every alternate day.

The Delhi hotel, we are told, is your new flagship…

Even my competition has admitted we are far ahead of them. That’s why ITC is buying our shares. Even our Bangalore hotel (a money spinner) is beaten by Delhi. Chennai will be built on the same lines. But Chennai is not a market that is comparable to Delhi. Even before opening the hotel in Delhi there are many delegations which have come and raved about the hotel. The target audience are the foreigners and upscale Delhites.

You said in June you’ll retire.But hoteliers rarely hang up their boots. If you look at PRS ‘Biki’ Oberoi, he’s still going strong...

PRS is 80. I am 89. Rai Bahadur retired when he was 85 years. I am going to be 90 and I think it is time to give the young people the chance to show their mark before our eyes.

I am healthy enough and I can continue. My memory is good and I am very happy and contented that in this lifetime I could see India growing to become a powerful nation.

How did you and Dhirubhai Ambani become friends?

We were both into textiles. He had Vimal and I had a textile firm called Leela Lace. When he came back from Aden, he started a yarn business. He wanted me to buy yarn from him and he had a very affable and friendly demeanour. I said yes to him, provided he (Dhirubhai) ensured that the yarn was of the requisite quality and tensile strength. He used to call me Krishna. He bought the yarn from Kohinoor Mills, a special tensile strength yarn which will not break like nylon does. And I bought from him from day one until we closed our textile unit.

(An attendant interrupts, to say Mrs Leela Krishnan Nair is ready to leave. He looks at the watch, smiles, and says “ten more minutes”. But the interview continues for half-an-hour more.)

You see, Leela and I have planted 2,00,000 trees in the vicinity near the airport. Most of the trees have been uprooted, but still for nostalgia’s sake we go for a drive around the airport to look at the trees and the foliage...

You were talking about Dhirubhai…
He was a dear friend of mine until his end. I used to go everyday to the Breach Candy Hospital. When he first got a stroke, he was admitted to the Jaslok Hospital. The moment I heard, I rushed there. You see, he was a very jovial person, bubbling with energy.

You must have met him before he had a stroke...
He used to call me those days and invite me to Oberoi Hotel. I used to go at times, as it was difficult to leave everything as I stay in the suburbs.
Once President (Hugo) Chavez of Venezuela was to stay in our hotel. Dhirubhai learnt about it and said he wanted to meet him. When the day arrived, Dhirubhai suddenly took ill and didn’t turn up. Instead, he told me to take his place, and sent Mukesh to make a presentation on the Jamnagar refinery. They have got good support from Venezuela.

What is Mukesh’s interest in hotels?
Mukesh went to the rescue ofthe Oberois. Mukesh is blessed with oil & gas, the biggest source of revenue in the world. He is unfettered. If he can develop and ramp up the gas fields, he can supply the whole of India with gas from KG basin. It has inexhaustible gas.

Is ITC thinking there’s an opportunity when father-figures such as you and PRS Oberoi fade into the background they probably can go for the kill?

Yogi (Yogesh Chander) Deveshwar (chairman of ITC) is a very shrewd man.

Have you spoken with him?
We are friends. He was in charge of The Searock Hotel (opposite Taj Land’s End in Bandra, Mumbai) about 25 years ago as its general manager. He came here (to The Leela in Andheri East) and accepted that we had indeed built a fabulous hotel. Out of curiosity, he had come with 8-10 of his colleagues, all heads of departments to inspect our hotel. I was sitting in a corner and he came up to me and sized me up. He is a tall figure and an astute man.

He asked: “Sir, are you the owner?”

“No, I am the housekeeper,” I replied (laughs).

“In that case, I will tell you have put your money in the gutter. You have built it so beautifully, but this will never sell,” Yogi told me.

How did you react?

“Yogi,” — I called him by that name — “You are an employee of ITC.” His boss P M Menon, who was on the board of ITC, was my cousin. “You are doing a good job at Searock. You have managed to make Searock the most happening hotel in this part of town, so I’ll hire you at double the money you earn now to run this hotel.” He walked away (laughs).

Have you checked with him on his interest in your hotel?
I never asked him. I told my people, if ever Yogi Deveshwar comes to our Delhi hotel, treat him with great respect. I am told he stopped his car in front of our Chanakyapuri hotel and looked at it very, very carefully from the outside for 10-15 minutes. He looked at the elephants. He’s an astute man and he’s a businessman. He’s leading a big company. My cousin was the director of Imperial Tobacco, which is now ITC. But the money is being made from cancer. Tobacco business (shakes his head)... Now he’s moving away and is making soaps and other things. That’s the way to do it. He should go for solar energy. Why is he putting money in hotels? If he has got money, he should put money into solar energy. All Indian entrepreneurs should put their money into this. I want Mukesh Ambani to do that. Discover a cheap way to generate solar power.

Mukesh is doing that, we hear...

Mukesh (Ambani) must develop it. He must employ the best technicians from all over the world. One day will come, when we’ll not depend on oil and gas. Nuclear power is not good for us. I was a votary of nuclear power, but today after seeing Japan and its plight, I fear the earth may get crippled if we go ahead with such energy resources.

You were friends with politicians and freedom fighters?
When I was a young boy I fought untouchability, the British. I was a student leader when I was 13. I was a fighter.

Are there any unfinished tasks that you expect your sons to complete?
My sons will bring this group to a higher level. My children will make this group a truly Indian hospitality chain. I am ashamed that all our people are running after Marriott, Sheraton and Hilton. Kempinski was just a tie-up. We foolishly called it Leela Kempinski, on the advise of our marketing people. That was the challenge. I’ll be on my own.

You remain a passionate hotelier. Do you see the same passion in the current generation?
Why not? Both my sons are very passionate. Vivek studied in Cornell. I wanted them to study hotel management in all respects. Vivek bought the first architects for this hotel 27 years ago. They were from Boston. They changed the plans even though the building was already up. They changed everything. Dinesh’s skills are in operations, whereas Vivek is strong in thinking, political liasoning.

How do you perpetuate the...
I have three grand children.

No, we are asking because there are stakeholders such as Yogi Deveshwar’s ITC prowling in the shadows…
We have 55% and we’ll make it 60%. It’s a fact that we carry huge debt on our books. It’s a fact. But the assets we have put in place such as the Rs1,600 crore Chanakyapuri hotel is now worth Rs2,000 crore. Costs have gone up, but we still built one of the most valuable hotel properties in recent times in India. Without batting an eyelid, our competitors will pay at least Rs2,000 crore for that property. So the debt is still manageable. If you tell Sheikh al-Waleed (the Saudi billionaire), he’ll pay Rs3,000 crore.

You’ve had an association with Sheikh al-Waleed?

Al-Waleed has invested in Four Seasons. He was very keen to have a stake in my company. “Krishna, he told me, I want the stake through Four Seasons.” “Sheikh al-Waleed, I told him, it is in my wife’s name. She has put her heart and soul into everything — landscaping, cuisine … even today my wife is very compassionate towards the boys working in the hotel.”

We are lavish when we spend on food for our people. Leela, even today, gets the food from the cafeteria. In the beginning, when we were giving our boys ration rice, my wife intervened and told the chef that when the boys are serving five-star food to guests, they should also have it. The same rice should be served to them and arrange a bada khana (big feast) for the boys and girls every month. They should be treated like the guests at least in a small measure.
(We point to a picture of his with US president Barack Obama.)

This picture of you in deep conversation with the US president, what was that about?

Well I told him, “Mr President, you captured India.”

“Have I? Have I?” Obama replied, looking at a loss. “I mean, you captured the mind of Indians,” I explained.

“When you invoked Mahatma Gandhi, you touched a chord in the heart of all Indians. People have forgotten Gandhi here, you’ve revived him,” I told him.

“You’ve become an Indian,” I told him. “Have I? Have I?” Obama asked.

In the same vein, I told Michelle Obama I have five grandchildren who are Americans. “Where are they in America?” she asked me. I told them two are in Washington. She told me: “Ask them to see me.”

They are very kind people and very informal in their interaction.

I had supported Hillary Clinton. I had told her, Clinton, make sure, that Capt Nair is invited for your inauguration. She didn’t make it because of her miscalculation. In the beginning she ignored Bill Clinton, and only half way through the campaign did she invite him on board. If his services were taken in the beginning they would have easily won.

You spoke about your troubles? Any regrets?
India has to be a land devoid of greed and corruption. We preached Panchsheela. This is the land of Swami Vivekananda and Gautam Buddha. Now look at (Andimuthu Raja (the tainted, jailed former telecom minister), how he has behaved. He did not treat our prime minister with respect, he felt he could do anything. This Anna Hazare should be upper most in everybody’s priority. We must get back the trillions of rupees stolen. We should rebuild India in the next 10 years.

I am a true Indian. Soniaji is an upright woman leading a simple life. Both Rahul and Priyanka are simple kids, well-behaved. Priyanka, if she ever decides to get into politics will fly like Indira Gandhi. Rajiv Gandhi was a good man, he used to stay here (points to the hotel). The last time he went for election campaign, from here he went to Chennai. He put his hands on my shoulder and said: “Sir, we’ll come back victorious.” He was dreaming of a big
victory. I’ll not commit the mistakes I committed in the past. The moment you become a minister or prime minister, forces of greed come and capture them.

The asuras. That should be avoided.

What is the most dear memento in your office?
This (pointing to a crystal) lotus. Priyanka (Gandhi) gave me this lotus with a note. She gave this seven years ago. I have a thousand gold lotuses in Delhi designed by Satish Gupta. I love lotuses. I have ponds for beautiful lotuses in the hotel and even in my house. Priyanka knew about this and send it to me. I was so touched.

This is (points to a figurine) Buddha, which the Dalai Lama gave me. He has stayed here 27 times.

What do you like to be remembered as?

A true Indian host. Let us bring back our ethos back. Let the world say we Indians are a class by themselves. Today, Indians are walking with pride everywhere.