50% of hotels in India in danger of getting sick over the next six months, says Patanjali Keswani, CMD, Lemon Tree Hotels

Fifty percent of hotels in India, according to a top hotelier, are in danger of getting sick over the next six months. And this is mainly due to leverage and liquidity related issues.

Expressing concerns on the overall health of the Indian hospitality industry, Patanjali Keswani, chairman and managing director, Lemon Tree Hotels Ltd, said, ”Short term demand destruction over the next six to 12 months, without an extension of the moratorium, will certainly lead to permanent supply destruction. What this basically means for the industry is that there will be a 10% to 25% reduction in (hotel rooms) supply in the branded hotels space in India by next year. While some of them may come back but new supply will be impacted severely. As far as I know, very few people, if at all, are building (new) hotels or are continuing to build hotels. Right now there are 165,000 hotel rooms and my reckoning is that two years from now there will be anywhere between 130,000 to 140,000 rooms operating.”

And if that happens, added Keswani during an earnings call earlier today, I reckon that hotels that remain operational will not witness a big drop in room rates. “So, maybe this October the pricing (rates offered to corporate clients) will remain the same or may decline marginally compared to last year. However, next October the room rates will certainly bounce back significantly,” he said in response to an analyst’s query on the outlook for corporate rates that get renegotiated annually during this period.

Keswani said that any hotel company that has operating hotels two and a half years from now, will be in a market scenario where supply would have reduced significantly. “While I cannot speculate on the increase or decline of demand for hotel rooms, I know for sure that there will be an enormous reduction in supply of branded hotel rooms in India. Also, whichever corporate that I have spoken to, all their employees are of the view that that cannot go to work. My expectation is that from October next year the market will witness a very large amount of domestic travel. Fear has to go, cure has to come, vaccine(s) may or may not come but domestic travel will kick-start and there is no doubt in my mind,” he said.

The current market scenario has got every organisation in the cash conservation mode. However, there are also talks about an opportunity for companies sitting on cash to acquire hotels that are under financial stress.

”We already own 5,200 hotel rooms and are building another 700 plus rooms so we will be closer to 6,000 guestrooms soon. I don’t think we have an appetite to acquire assets. Having said that, a fund is already in talks with us to manage their hotel assets portfolio. The hotels will be acquired by the fund and we will be managing their properties. We are looking at that opportunity and are hoping that in the next two months we will be able to do a term sheet with them to manage their hotel assets. This (deal) will significantly expand our managed hotels portfolio under the Fleur Hotels joint venture,” said Keswani adding that the focus going forward will be on growing through management contracts, lightening the balance and moving owned assets into Fleur Hotels and its possible listing in the next few years.

Lemon Tree Hotel is also envisaging delays in construction activities as a result of which opening of hotels that are currently under development will take longer. The hotel chain has been developing a five-star deluxe hotel under the Aurika brand, located in the vicinity of the Mumbai International Airport. The largest hotel in Lemon Tree’s portfolio in terms of the number of guestrooms, this property was to open in the third quarter end of calendar year 2022.

“However, for the last five months hardly any work has been done at the site. At Rs 2 crore a month, the expenditure today is not very significant as we are building the shell of the hotel in the vicinity of the Mumbai International Airport. We have kept the project work on with an expectation that it will be delayed by six to nine months. We will take a call in December this year based on what we see because our existing hotel Lemon Tree Premiere in Andheri, Mumbai is already doing 60% occupancy at an average room rate (ARR) of close to Rs 4,000. So, if we feel Mumbai is recovering, and it normally recovers first, we will accelerate the project development.

On the business front, the country’s largest mid-market hospitality chain has operationalised close to 90% of its hotels in the portfolio. It is currently witnessing occupancy levels of about 38%. The hotel chain was operating 3,700 hotel rooms in the first quarter and the number of guestrooms increased to 4,600 in the second quarter.

”While rooms inventory has gone up by 900, we are hoping occupancy to pick up over the next two to three months,” said Keswani adding that business form quarantine guests witnessed a slight de-growth in July. “But that was compensated by pick up in online bookings,” he said adding that market sentiments are undergoing a change and business from quarantine guests is only a filler now.

Online booking stood at 70 per day in April 2020, however it has picked up gradually and currently stands at 300 bookings on a daily basis across Lemon Tree’s hotels network, said Kapil Sharma, chief financial officer, Lemon Tree Hotels Ltd.

The room rates from online bookings, Keswani said, is between Rs 2,800 to Rs 4,000. “A large part of the bookings is in the Rs 2,800 bracket as these are people looking for a break and are staying at the hotel with wife and kid(s) over the weekend. It’s the micro, small and medium enterprise (MSME) segment that’s picking up 100-150 rooms a day and paying north of Rs 3,500,” said Keswani.

Business from online bookings stood at between 35% to 37% for the hotel chain during pre-COVID times. Another 35% was coming from large corporates, business from MSMEs was at 30% and 10% was from other categories like meetings, conferences and incentives.

“Contrary to what I have been reading about complete distress in the market, I find that while the large corporates have not started travel, their business continuity teams are travelling and staying in our hotels in Pune, Bengaluru and Hyderabad. However, the MSME sector has started travelling and to me that is an early indication of something to look forward to,” said Keswani.

Lemon Tree Hotels is also planning a rights issue though there is no timeline finalised for the same as yet. While a board approval for the rights issue is already in place and the company management planning to hold a board meeting next month and take a final call on this. “It should roughly take two to three months,” said Sharma.

(The writer is a Mumbai-based independent business journalist and has extensively covered diversified consumer businesses over the last two decades. He can be reached at hello@ashishktiwari.com)

Brookfield-owned The Leela Group is front-runner to manage Sukhani Group’s erstwhile JW Marriott Jaipur Resort & Spa

A handful of international and Indian hospitality chains are said to be vying for a management contract of the erstwhile JW Marriott Jaipur Resort and Spa. While names of international brands are still under the wraps, speculation is rife that the two luxury hotel operators viz. The Leela Palaces, Hotels & Resorts and The Indian Hotels Co Ltd (IHCL) are among the homegrown brands pursuing the property.

In fact, industry sources are certain that The Leela Group, now owned by Canada-based Brookfield Asset Management Inc, may have already succeeded in bagging the management contract from spa resort asset owner viz. Tulsi Palace Resort Pvt Ltd, a part of Sukhani Group of Hotels.

The possibility of The Leela Group branding and managing the spa resort in Jaipur is high considering it doesn’t have a flag in that market yet. Its only presence is a little over 400 kilometers away in the form of The Leela Palace Udaipur. Located on the banks of the majestic Lake Pichola, this 80 rooms five-star palatial hotel offers stunning views of the lake, City Palace and the Aravalli mountains.

UPDATE on September 28, 2020.

In a statement issued on September 28, 2020, The Leela Palaces, Hotels and Resorts said that the hotel chain is expanding its portfolio and has signed an agreement with Tulsi Palace Resorts Group, owners of the erstwhile JW Marriott Jaipur Resort & Spa, to manage the 200-rooms property in Rajasthan’s capital city. The resort spa which is currently not operational is set to undergo enhancements over the coming months and will be branded upon completion of the renovation by early 2021.

Establishing a presence in the Pink City would definitely rank very high for The Leela Group management and that probably explains why the hotel chain is understood to be pursuing it very aggressively. Queries emailed to Anuraag Bhatnagar, chief operating officer, The Leela Group remained unanswered.

As for IHCL, the Tata Group’s hospitality business vertical already has four operational hotels viz. Jai Mahal Palace, Rambagh Palace, The Gateway Hotel Ramgarh Lodge and Devi Ratn - IHCL Selections in the Jaipur hospitality market.

Last year in May, IHCL had signed new management contract (its seventh hotel in Jaipur) for a Vivanta hotel in Jawahar Circle, Jaipur. This 200-guestrooms greenfield hotel asset is being developed by Kalpsagar Pvt Ltd and slated to open sometime in 2023. The Indian hospitality chain added another management contract in February 2020 with Kanha Hotels & Spa Pvt Ltd's brownfield development featuring 250-rooms. The Taj branded hotel is also expected to open sometime in 2023.

IHCL has pursued a multi-property strategy across various markets in the country, and the hotel chain claims to have nine properties (operational and under development) across its brands in the Jaipur hospitality market. It thus remains to be seen if the Taj Group management would want to make further additions in its approach to replicate this strategy in the capital city of Rajasthan.

An IHCL spokesperson said in an email response, “We do not respond to market speculation, we will not be participating in this story.”

The luxurious JW Marriott Jaipur Resort & Spa featuring 200 guest rooms, owned by the Sukhani Group of Hotels, was launched amidst massive fanfare back in March 2018. Earlier this month, the partnership between Sukhani Group's Tulsi Palace Resort and the Indian subsidiary of Marriott International Inc was called-off and Marriott vacated the spa resort effective July 7, 2020.

This long-term relationship between the American hospitality giant and the Jaipur-based hotel asset owning entity was to last for 30 years. However, the short lived alliance ended within a little over two years of being together.

Both Marriott International and Sukhani Group are yet to issue an official communication about their breakup. Marriott International has however removed JW Marriott Jaipur Resort & Spa from its list of properties on www.marriott.com. In fact, this spa resort was showing up on Marriott’s network till a week or 10 days ago. And now only four hotels viz. ITC Rajputana, a Luxury Collection Hotel, Jaipur; Four Points by Sheraton Jaipur, City Square; Jaipur Marriott Hotel and Le Méridien Jaipur Resort & Spa feature in the property search results. This is pretty much an indication that the Jaipur resort and spa is out of Marriott's hotels network.

Considering negotiations for the new management contract are at a very advanced stage, the asset owners (Sukhani Group of Hotels) along with the new hotel management company are likely to announce the relaunch under a new brand in the coming weeks.

What really went wrong with this hotel brand and asset owner partnership and who was at fault couldn’t be ascertained. In fact, an FIR filed by the asset owners against Marriott India and its hotel employees has been quashed already by the Jaipur Bench of the Rajasthan High Court.

As per an ANI report, Vikram Sukhani (on behalf of the asset owner of the luxury five-star property JW Marriott Jaipur Resort & Spa) had leveled various accusations against the hotel management company (Marriott India) and its employees.

The plea, according to the ANI report, stated that the criminal complaint initiated by Vikram Sukhani falsely and mischievously insinuated that certain employees of the hotel and Marriott India had allegedly conspired and cheated the complainant by misappropriating and siphoning-off monies belonging to the hotel. It was falsely alleged that the said employees conspired with Marriott India to unjustly award bonuses to themselves while at the same time denying statutory bonus payable to other employees of the hotel.

Emails seeking clarity on this issue did not elicit a response from Marriott International’s India office as well as the Sukhani Group of Hotels.

Hotel management contracts typically comprise clauses that are aimed at safeguarding the interest of the hospitality brand and the asset owners alike. Among various terms is one about a lock-in period that penalises the brand or the asset owner for calling-off the association within a specific time frame of property becoming operational.

The compensation to be paid to either party for breach of this specific clause is arrived at after taking into consideration the revenues clocked in by the hotel, the share (percentage) that goes to the hotel brand operator and the asset owning entity and, the number of years remaining in the contract period. 

In fact, the penalty amount could go into crores of rupees if the association between the hotel brand and asset owner gets called-off within the first few years.

The Indian hospitality market has seen quite a few short term associations in the past, the prominent ones being Swissotel Goa and Convention Hotels India Pvt Ltd that merely lasted six months. The other high profile break-up was between Shangri-la  Hotels & Resorts and Mumbai's Pallazzio Hotels & Leisure, a part of mixed-used developer The Phoenix Mills Ltd, that was called-off in nine months.

(The writer is a Mumbai-based independent business journalist and has extensively covered diversified consumer businesses over the last two decades. He can be reached at hello@ashishktiwari.com)

COVID-19 impact: Accor pulls the plug on Swissôtel Kolkata

This is an EXCLUSIVE story. Do not reproduce or use in any manner whatsoever without the writer's permission.

 

No clarity on the operational status of 300-rooms five-star boutique hotel Swissôtel Grand Mumbai in association with the Litolier Group

Accor, the French multinational hospitality company, has discontinued its association with hotel asset owner Ambuja-Neotia Group for Swissôtel Kolkata effective July 1, 2020. The management contract tenure for this five-star business hotel, according to Accor India, had ended and hence the decision to move on.

Responding to queries, Accor spokesperson confirmed the development saying, “Effective July 1, 2020, following the conclusion of our management contract with Ambuja-Neotia, Swissôtel Kolkata will no longer be a part of the Accor network in India. We are thankful for our decade-long partnership and to the hotel team for their support.” There is no clarity about whether hotel employees are being reassigned to some other property (as and when the market opens up) or laid off post this development.

The Accor spokesperson also did not share any updates on their association with Ashok Mittal’s Litolier Group for a 300-rooms five-star boutique hotel Swissôtel Grand Mumbai that was to come up close to the Mumbai International Airport. This property was announced way back in April 2012 however, a search on Accor’s website showed up no results on the operational status of this hotel. This could possibly also mean that Accor doesn’t have a single Swissôtel flag up and running in the Indian hospitality market anymore.

Swissôtel as a hotel brand has not had a great run in the Indian hospitality market. For instance, the Swissôtel Goa property (owned by Bangalore-based Convention Hotels India Pvt Ltd) launched amidst great fanfare in March 2013 was, in most likelihood, the shortest owner-operator alliance the Indian hospitality market has seen thus far. Swissôtel Hotels & Resorts had pulled out of this five-star deluxe resort at Calangute in Goa within six months of launching the property. This 135-room resort was relaunched as Hard Rock Hotel Goa in December 2015 and it continues to be operated under the same banner.

Coming back to the topic of management contracts, it appears hotel asset owner Ambuja Neotia Group is the first casualty of the COVID-19 pandemic situation that’s creating havoc in the Indian hospitality industry. Accor did not respond to queries seeking clarity on whether the ongoing COVID-19 situation was instrumental in not renewing the Swissôtel Kolkata management contract. The spokesperson also did not respond to queries on the status of other management contracts for its other brands in India that are likely to come up for renewal and whether Accor will let them expire as well.

This development has also brought to light the fact that COVID-19 is not only impacting business for industry players but also souring relationships between the hotel brands and asset owners. The situation raises concerns on the future of hotel management contracts that are up for renewal over the next six to 12 months.

In fact, taking into account the fate of Swissôtel Kolkata, the current market scenario poses a major risk to hotel asset owners as the business impact due to COVID-19 pandemic may result in a lot of the management contracts not getting renewed at all. While some may say there is a brighter side to it because some other hospitality brand/ chain will pick up the property and sign a new management contract. That’s a possibility for sure, but given the prevalent and near future market conditions, it looks unlikely that a new brand would take up the stress when there is hardly any business in the market.

Industry experts are of the view that there is significant churn in the market and contractual relationships are being re-looked and re-discussed across the hospitality industry. “Generally speaking, every association between hotel brand(s) and asset owner(s) be it management contracts, franchise agreements or lease arrangements is being reconsidered or getting restructured. Seeking safer avenues hotel asset owners are demanding income/ revenue guarantees, capping of operational costs and downside protection from the hotel brand operator,” said Abhijeet Umathe, chief executive officer, Eco Hotels India Pvt Ltd.

Players in the Indian hospitality market have been bleeding financially ever since the lockdown began in March 2020. Almost negligible business and zero visibility on revenues in the near or even distant future for that matter is forcing hospitality chains and hotel asset owners to reassess their business continuity plans. While branded hospitality chains managing the hotel asset(s) have to option to move on, that’s definitely not the case with the asset owner(s) who are stuck with the property and possibly no takers for their hotels in the market.
(The writer is a Mumbai-based independent business journalist and has extensively covered diversified consumer businesses over the last two decades. He can be reached at hello@ashishktiwari.com)

Louvre Hotels-owned Sarovar to take over management contracts of Golden Tulip’s portfolio in India

This is an EXCLUSIVE story. Do not reproduce or use in any manner whatsoever without the writer's permission.

 

After acquiring a majority stake in India’s largest independent hotel chain Sarovar Hotels & Resorts back in 2016, one of Europe’s largest hospitality firms Louvre Hotels Group (LHG) is now looking to further consolidate its presence in the Indian hospitality market. This is being done by taking over the management contract portfolio of Golden Tulip Hotels & Resorts (GTHR) and bringing them under the management of Sarovar Hotels & Resorts.

Golden Tulip currently manages 24 hotels (as per https://www.goldentulip.com/en-us/hotels-india) under Royal Tulip, Tulip Inn and Golden Tulip brands across India. It is a separate hospitality firm in partnership between Louvre Hotels Group and veteran hotelier and restaurateur Vimal Singh who is managing director, Golden Tulip Hotels & Resorts, South Asia.

According to industry sources, as a result of this consolidation initiated by LHG, Sarovar Hotels is in the process of taking over the management contract of properties that are currently being operated by Golden Tulip Hotels in India.

“In fact, the management contract of Golden Tulip Hotel in Lucknow is already with Sarovar since a while now. It’s work-in-progress though for hotels in Jaipur and Navi Mumbai as we speak. Over the coming months, Sarovar will take over management contracts of a majority of hotels that are currently under Golden Tulip Hotels & Resorts in India,” said a source requesting not to be quoted.

The possibilities of properties in Golden Tulip Hotels & Resorts network in India coming under a single entity were being contemplated ever since Louvre Hotels Group acquired majority stake in Sarovar Hotels & Resorts. However, Saurabh Chawla, global chief development officer, LHG, during an earlier interaction back in September 2018, had said that Vimal Singh is a partner and that LHG was never looking at acquiring his stake in the company.

”He still is a partner. The commercial arrangements in the scope of the partnership, there is no intention to acquire his stake. I think the idea is to find synergies between the two entities because we are a shareholder in the two and that makes sense and that’s what we are evaluating at this point in time,” Chawla had said then.

The overall hotel industry scenario was considerably better back then and provided no compelling reason for a possible take over of the Golden Tulip portfolio. However, that’s not true anymore. The COVID-19 pandemic has completely devastated the hospitality business scenario globally and more so in India.

The Indian hospitality industry has been under lockdown since March 2020. As a result, owners and managers of hotels, resorts, restaurants across categories are struggling for survival. Furthermore, in the absence of any support, in terms of a financial relief package from the government, most business owners are contemplating shutting shop in the near future.

Continuous fixed costs coupled with no visibility on revenues whatsoever are adding to the challenges of business continuity. Hotel companies with strong balance sheet could probably weather the storm however, a large majority will succumb owing to the after effects of the corona virus outbreak. While efforts are being made to contain the spread of this deadly virus, the overall situation with numbers increasing significantly on a daily basis isn’t looking very encouraging.

An industry poised for growth is now staring at a bleak future. All the planned milestones and projected revenue and profitability targets have gone awry. These not so encouraging signs, industry sources said, would have possibly led to a rethink by Vimal Singh and Louvre Hotels Group resulting in a decision to hand over the management of hotels in the Golden Tulip portfolio to Sarovar Hotels.

“I believe the Golden Tulip partnership between Vimal Singh and Louvre Hotels Group will also complete its tenure over the next couple of years. In a growing business scenario waiting it out would have given a higher payout to the exiting partner. However, with uncertainty looming over the Indian hospitality industry, I think it’s best to move out if one has managed to negotiate a good deal,” said a hotelier on conditions of anonymity. Financials pertaining to this deal could not be ascertained.

In September 2018, LHG had partnered Indian firm Orange Tiger Hospitality (OTH) to introduce its new brand 'Kyriad' in the Indian hospitality market. As part of the master franchise agreement, OTH would operate and manage Kyriad branded hotels in India and the Indian sub-continent i.e. Nepal, Sri Lanka, Bangladesh, Bhutan, Maldives, Pakistan and Mauritius. 

The master franchise with OTH is for a 15-year tenure and the Indian partner had then committed to launch eight hotels under Kyriad. LHG had also said then that it plans to use a similar master franchise route to introduce its two other brands viz. Première Classè and Campanile in the Indian market over the coming years.

Owned by one of China's leading travel and tourism conglomerates, Jin Jiang International Co Ltd Louvre Hotels Group (LHG) is a major player in the global hospitality industry with over 1,500 hotels and in 54 countries. The hospitality firm operates in segments ranging from one-star to five-star with the its historic brands viz. Première Classe, Kyriad, Campanile, Tulip Inn, Golden Tulip, Royal Tulip), the five brands of the Sarovar Hotels network in India, the french Group Hôtels and Préférence and Chinese brand Metropolo.

(The writer is a Mumbai-based independent business journalist and has extensively covered diversified consumer businesses over the last two decades. He can be reached at hello@ashishktiwari.com)

Liquidity issues add to worries of cement dealers in Tier I and II centres across 13 Indian states

Trade channels, accounting for approximately 60% of annual cement sales, stare at around 30% demand contraction

With April and May becoming a total wash out months due to the COVID-19 pandemic, cement dealers in the country are headed into a vicious cycle. Delay in new construction activities, gloomy business outlook, fear of income loss, labour shortage and uncertainty with respect to resumption of normalcy were among some of the reasons cited.

In fact, a significant decline in cement sales followed by prolonged credit period and higher working capital requirements have already made life difficult for the fraternity thus adding to their survival challenges. The trade channels account for approximately 60% of annual cement sales.

According to Rahul Prithiani, director, CRISIL Research, the cycle of recovery of retailer dues is expected to extend by four to six weeks over and above the usual four weeks. “This will potentially increase the working capital requirement of dealers by 12-17%, even as they reduce credit exposure, infuse capital and curb non-essential expenditure,” said Prithiani.

Courtesy: CRISIL Research

A recent CRISIL Research survey with over 100 dealers across Tier 1 and 2 centres in 13 states, indicated a significant decline in volumes and an extended lockdown can only worsen the overall situation. A whopping 93% of the respondents said they expect volumes to shrink 10-30% in fiscal 2021 in the base case scenario, i.e. the lockdown easing in May.

The survey pointed that over 60% of dealers are holding low inventories (two to four days), but spoilage concerns persist. Dealers are hopeful of liquidating inventory by offering discounts as soon as the lockdown eases, to contain spoilage and get volumes going.

Additionally, payment delays from retailers appear inevitable considering these players are small and fragmented, and most likely to delay payments amid liquidity crunch, gloomy demand outlook and cement spoilage concerns. That, in turn, would stretch the receivables cycle and negatively impact cash flows of the dealers, as much as 95% of whom offer credit, CRISIL said in the report.

The elongated working capital cycle could last at least a couple of quarters, and the risk of retailers defaulting on payment dues would aggravate the financial pain. However, the collateral-free MSME loans announced by the government on Wednesday will come as a big relief, since it will help cement dealers access working capital debt.

Over 90% of the dealers surveyed are hopeful of manufacturers’ support in terms of better margins/ incentives, or liquidity support to weather the hard times. But chances of a swift revival post ease in lockdown remain bleak, with 58% of the respondents believing it will take over three weeks for operations to normalise, said the CRISIL report.

Guranchal Singh, associate director, CRISIL Research, said, “An intermittent rise in daily wages, freight cost, and construction material prices will deter restart of construction activity. Return of labour, freight disruption and dwindling consumer confidence will weigh on resumption of normalcy in the near term.”

Improvement is envisaged in the second half as demand picks up and receivable days gradually decline. But even here, recovery in urban areas may take longer due to extended lockdown, slowdown in real estate construction and higher dependence on migrant workforce.

A few dealers, though, are optimistic that the labourers, who have not been able to earn wages for nearly two months, would return quickly post-kharif sowing to capitalise on pent-up demand and halted construction activity.

Courtesy: CRISIL Research

(The writer is a Mumbai-based independent business journalist and has extensively covered diversified consumer businesses over the last two decades. He can be reached at hello@ashishktiwari.com)