Brookfield-owned The Leela Group is front-runner to manage Sukhani Group’s erstwhile JW Marriott Jaipur Resort & Spa

A handful of international and Indian hospitality chains are said to be vying for a management contract of the erstwhile JW Marriott Jaipur Resort and Spa. While names of international brands are still under the wraps, speculation is rife that the two luxury hotel operators viz. The Leela Palaces, Hotels & Resorts and The Indian Hotels Co Ltd (IHCL) are among the homegrown brands pursuing the property.

In fact, industry sources are certain that The Leela Group, now owned by Canada-based Brookfield Asset Management Inc, may have already succeeded in bagging the management contract from spa resort asset owner viz. Tulsi Palace Resort Pvt Ltd, a part of Sukhani Group of Hotels.

The possibility of The Leela Group branding and managing the spa resort in Jaipur is high considering it doesn’t have a flag in that market yet. Its only presence is a little over 400 kilometers away in the form of The Leela Palace Udaipur. Located on the banks of the majestic Lake Pichola, this 80 rooms five-star palatial hotel offers stunning views of the lake, City Palace and the Aravalli mountains.

UPDATE on September 28, 2020.

In a statement issued on September 28, 2020, The Leela Palaces, Hotels and Resorts said that the hotel chain is expanding its portfolio and has signed an agreement with Tulsi Palace Resorts Group, owners of the erstwhile JW Marriott Jaipur Resort & Spa, to manage the 200-rooms property in Rajasthan’s capital city. The resort spa which is currently not operational is set to undergo enhancements over the coming months and will be branded upon completion of the renovation by early 2021.

Establishing a presence in the Pink City would definitely rank very high for The Leela Group management and that probably explains why the hotel chain is understood to be pursuing it very aggressively. Queries emailed to Anuraag Bhatnagar, chief operating officer, The Leela Group remained unanswered.

As for IHCL, the Tata Group’s hospitality business vertical already has four operational hotels viz. Jai Mahal Palace, Rambagh Palace, The Gateway Hotel Ramgarh Lodge and Devi Ratn - IHCL Selections in the Jaipur hospitality market.

Last year in May, IHCL had signed new management contract (its seventh hotel in Jaipur) for a Vivanta hotel in Jawahar Circle, Jaipur. This 200-guestrooms greenfield hotel asset is being developed by Kalpsagar Pvt Ltd and slated to open sometime in 2023. The Indian hospitality chain added another management contract in February 2020 with Kanha Hotels & Spa Pvt Ltd's brownfield development featuring 250-rooms. The Taj branded hotel is also expected to open sometime in 2023.

IHCL has pursued a multi-property strategy across various markets in the country, and the hotel chain claims to have nine properties (operational and under development) across its brands in the Jaipur hospitality market. It thus remains to be seen if the Taj Group management would want to make further additions in its approach to replicate this strategy in the capital city of Rajasthan.

An IHCL spokesperson said in an email response, “We do not respond to market speculation, we will not be participating in this story.”

The luxurious JW Marriott Jaipur Resort & Spa featuring 200 guest rooms, owned by the Sukhani Group of Hotels, was launched amidst massive fanfare back in March 2018. Earlier this month, the partnership between Sukhani Group's Tulsi Palace Resort and the Indian subsidiary of Marriott International Inc was called-off and Marriott vacated the spa resort effective July 7, 2020.

This long-term relationship between the American hospitality giant and the Jaipur-based hotel asset owning entity was to last for 30 years. However, the short lived alliance ended within a little over two years of being together.

Both Marriott International and Sukhani Group are yet to issue an official communication about their breakup. Marriott International has however removed JW Marriott Jaipur Resort & Spa from its list of properties on www.marriott.com. In fact, this spa resort was showing up on Marriott’s network till a week or 10 days ago. And now only four hotels viz. ITC Rajputana, a Luxury Collection Hotel, Jaipur; Four Points by Sheraton Jaipur, City Square; Jaipur Marriott Hotel and Le Méridien Jaipur Resort & Spa feature in the property search results. This is pretty much an indication that the Jaipur resort and spa is out of Marriott's hotels network.

Considering negotiations for the new management contract are at a very advanced stage, the asset owners (Sukhani Group of Hotels) along with the new hotel management company are likely to announce the relaunch under a new brand in the coming weeks.

What really went wrong with this hotel brand and asset owner partnership and who was at fault couldn’t be ascertained. In fact, an FIR filed by the asset owners against Marriott India and its hotel employees has been quashed already by the Jaipur Bench of the Rajasthan High Court.

As per an ANI report, Vikram Sukhani (on behalf of the asset owner of the luxury five-star property JW Marriott Jaipur Resort & Spa) had leveled various accusations against the hotel management company (Marriott India) and its employees.

The plea, according to the ANI report, stated that the criminal complaint initiated by Vikram Sukhani falsely and mischievously insinuated that certain employees of the hotel and Marriott India had allegedly conspired and cheated the complainant by misappropriating and siphoning-off monies belonging to the hotel. It was falsely alleged that the said employees conspired with Marriott India to unjustly award bonuses to themselves while at the same time denying statutory bonus payable to other employees of the hotel.

Emails seeking clarity on this issue did not elicit a response from Marriott International’s India office as well as the Sukhani Group of Hotels.

Hotel management contracts typically comprise clauses that are aimed at safeguarding the interest of the hospitality brand and the asset owners alike. Among various terms is one about a lock-in period that penalises the brand or the asset owner for calling-off the association within a specific time frame of property becoming operational.

The compensation to be paid to either party for breach of this specific clause is arrived at after taking into consideration the revenues clocked in by the hotel, the share (percentage) that goes to the hotel brand operator and the asset owning entity and, the number of years remaining in the contract period. 

In fact, the penalty amount could go into crores of rupees if the association between the hotel brand and asset owner gets called-off within the first few years.

The Indian hospitality market has seen quite a few short term associations in the past, the prominent ones being Swissotel Goa and Convention Hotels India Pvt Ltd that merely lasted six months. The other high profile break-up was between Shangri-la  Hotels & Resorts and Mumbai's Pallazzio Hotels & Leisure, a part of mixed-used developer The Phoenix Mills Ltd, that was called-off in nine months.

(The writer is a Mumbai-based independent business journalist and has extensively covered diversified consumer businesses over the last two decades. He can be reached at hello@ashishktiwari.com)