Taco Bell is now 50 outlets strong in the Indian market with its latest opening in Bengaluru's Mantri Square Mall. Owned by Yum Brands Inc, the Mexican-inspired restaurant brand had entered into a collaboration with Burman Hospitality Pvt Ltd (BHPL) as its master franchise partner earlier in May 2019.
Prior to this arrangement, the Taco Bell outlets were being operated using a mix of company-owned company-operated (CoCo) stores as well as those being run by Burman Hospitality. Going forward, the overall plan is to open 600 restaurants in India by 2029.
According to Gaurav Burman, director, BHPL, the partnership with Taco Bell International for India was instituted in 2015. "Over the last four years, we have built a team of over 1,300 employees who have all worked to innovate the offering, the food and the ambience. We have now hit the milestone of 50 restaurants and will continue to work towards bringing our offerings to the four corners of India and strive to open 600 restaurants by 2029. This basically implies, we are now launching a new restaurant every 10 days,” he said.
The association with Burman Hospitality, as per Taco Bell APAC, is aimed at making India its largest market outside the United States. Currently, Taco Bell operates in 11 cities including Delhi NCR, Mumbai, Kolkata, Chennai, Chandigarh, Coimbatore and Mysore, among others.
Ankush Tuli, managing director, Taco Bell APAC, said, “We are extremely excited about this milestone as this achievement embodies the love and appreciation that our fans have shown us over the years. We are grateful to have Burman Hospitality as our partners in India who have been instrumental in bringing Taco Bell’s unique social experience of food to life in India and we look forward to celebrating many more such milestones in partnership with them.”
The Taco Bell experience offers made-to-order and customisable tacos and burritos and other specialities with bold flavours, quality ingredients, breakthrough value, and best in class customer service. The extensive menu offers signature vegetarian and non-vegetarian dishes such as the Naked Chicken Taco, 7 Layer Burrito, Chickstar Wrap, and Cheese Quesadilla, as well as desserts such as the iconic Chocodilla.
(The writer is a Mumbai-based independent business journalist and has extensively covered diversified consumer businesses over the last two decades. He can be reached at hello@ashishktiwari.com)
Prior to this arrangement, the Taco Bell outlets were being operated using a mix of company-owned company-operated (CoCo) stores as well as those being run by Burman Hospitality. Going forward, the overall plan is to open 600 restaurants in India by 2029.
According to Gaurav Burman, director, BHPL, the partnership with Taco Bell International for India was instituted in 2015. "Over the last four years, we have built a team of over 1,300 employees who have all worked to innovate the offering, the food and the ambience. We have now hit the milestone of 50 restaurants and will continue to work towards bringing our offerings to the four corners of India and strive to open 600 restaurants by 2029. This basically implies, we are now launching a new restaurant every 10 days,” he said.
The association with Burman Hospitality, as per Taco Bell APAC, is aimed at making India its largest market outside the United States. Currently, Taco Bell operates in 11 cities including Delhi NCR, Mumbai, Kolkata, Chennai, Chandigarh, Coimbatore and Mysore, among others.
Ankush Tuli, managing director, Taco Bell APAC, said, “We are extremely excited about this milestone as this achievement embodies the love and appreciation that our fans have shown us over the years. We are grateful to have Burman Hospitality as our partners in India who have been instrumental in bringing Taco Bell’s unique social experience of food to life in India and we look forward to celebrating many more such milestones in partnership with them.”
The Taco Bell experience offers made-to-order and customisable tacos and burritos and other specialities with bold flavours, quality ingredients, breakthrough value, and best in class customer service. The extensive menu offers signature vegetarian and non-vegetarian dishes such as the Naked Chicken Taco, 7 Layer Burrito, Chickstar Wrap, and Cheese Quesadilla, as well as desserts such as the iconic Chocodilla.
(The writer is a Mumbai-based independent business journalist and has extensively covered diversified consumer businesses over the last two decades. He can be reached at hello@ashishktiwari.com)
