Moser Solar's CDR plan gets bankers' nod

My colleague Neelasri Barman co-authored this story which appeared in DNA Money edition on Tuesday, May 8, 2012.

Moser Baer Solar (MBS), pioneer of solar power in India and a subsidiary of Moser Baer India, has received bankers’ in-principle approval for its proposed Rs 739 crore corporate debt restructuring (CDR).

In April 2012, MBS had approached the CDR Cell for the purpose.

MBS’s bankers — Punjab National Bank (PNB), State Bank of India (SBI), Bank of Baroda (BoB), IDBI Bank and Indian Overseas Bank (IOB) and a few other banks — met in Mumbai on Monday.

A public sector bank official who attended the meeting confirmed the approval.

Although it is a no-brainer that MBS is facing some sort of financial problems and hence unable to repay its existing debts, it is not clear why exactly the company needs CDR.

MBS officials declined comment. “We are in a silent period,” said an MBI spokesperson.

The banker, however, said CDR will encompass a Rs 500-crore term loan, working capital loans of Rs 230 crore and the remaining Rs 9 crore of dollar loans.

PNB’s exposure to MBS is to the tune of Rs200 crore, SBI’s Rs150 crore, IOB’s Rs130 crore and BoB’s Rs60 crore.

A few other banks account for the rest (Rs199 crore).

The approval will be followed by a new plan for repayment of MBS’s loans. The company will be relieved from interest payment. Repayment tenure will be also extended.

MBS last made news in January this year when it commissioned a 5mw solar power project in Rajasthan with a capacity of 92 lakh units of electricity per annum and saving carbon emissions equivalent to 8,400 tonnes annually.

The project, developed jointly with the ministry of new and renewable energy and spread over 60 acres of rocky terrain, is expected to power up over 70,000 households in Jodhpur.

The CDR Cell was formed in 2001 as both the Reserve Bank of India and the government felt the need for such an exclusive body to resolve cases of corporate financial sickness.

The cell maintains records of all CDR cases reported by banks and financial institutions.

CDR reduces debt burden on the company concerned by lowering interest rates and extending loan tenures.

Gaar delay gives PE firms time to comply

This story first appeared in DNA Money edition on Tuesday, May 8, 2012.

The government’s decision to defer General Anti-Avoidance Rules (Gaar) by a year will give private equity (PE) and venture capital (VC) firms enough time to adapt to its provisions.

Industry players said the major concern for PE / VC fraternity (from the Gaar provisions) was from the commercial substance in the jurisdiction in which they were resident.

“Now they will have the time to establish that substance,” said Mahendra Swarup, president, India Venture Capital Association - an apex body of PE and VC firms in India.

The taxation part in Gaar, Swarup said, was also healthy as the regulator now says if any investment firm does get caught up in the Gaar non-compliance then the maximum tax that needs to be paid is 10% and not 20%.

“It is only from next year that the investors will have to pay 30% if they are non-compliant with Gaar. The zero-tax arrangement continues for all investments that are Gaar-compliant.”

“There is time available for investment firms to become GAAR compliant. There will be no impact on the funds’ inflow from the PE / VC community going forward.”

Stating that the PE / VC community was never against implementation of Gaar, Swarup said the way it was being implemented was disturbing as it took everyone by surprise.

“The government has assured that it will not be retrospective as long as the assessment is over which basically means no reopening of assessments,” he said.

Digital tariffs a dream, coo cable television networks

This story first appeared in DNA Money edition on Thursday, May 3, 2012.

Cable and satellite (C&S) operators — and, yes, broadcasters, too — have lauded Monday’s tariff order and regulations of the Telecom Regulatory Authority of India (Trai) on digitisation of cable TV networks in the four metros.

The shift from analogue to digital mode, to be effective from July, is expected to bring some 500 TV channels each to 100 million homes in the metros by April 2013. Cable TV networks are now free to recover digitisation costs from broadcasters rather than consumers through ‘carriage fees’. Typically, carriage fees borne by broadcasters are estimated to be around Rs 4,000 crore annually.

Terming the new tariff regime progressive and a feather-light approach to regulation, industry players said it will increase transparency and pave the way for more investments in the sector. Broad consensus is that the new guidelines appear acceptable and would quicken digitisation of cable networks.

R C Venkateish, CEO of Dish TV, said, “It’s a win-win situation. The regulator has done an admirable job in balancing the interests of all the stakeholders.”

Broadcast industry sources said the Trai guidelines are consumer-friendly and will help everyone in the long run. “Cable operators and broadcasters should firm up commercial arrangements now and work aggressively towards achieving complete digitisation,” said a top official of a leading broadcaster.
 

C&S experts said digitisation would lead to a gradual increase in hitherto under-priced cable TV. Bijal Shah and Jaykumar Doshi, analysts at IIFL Institutional Equities, noted in a report that higher average revenue per user in the medium term should benefit both broadcasters and cable operators.

“This would also help direct-to-home (DTH) players raise package prices as the current low cable tariff is acting as a price cap. We expect broadcasters to be the early beneficiaries of digitisation followed by DTH and cable operators. We retain ‘buy’ on Zee and Dish TV,” wrote the IIFL duo.

According to ICICI Securities analysts Vikash Mantri, Satish Kothari and Akhil Kalluri, the Trai-stipulated 35% revenue sharing ratio for the local cable operator (LCO) is marginally higher than their expectation of 30%. “Besides, the ‘must carry’ provision (which could impact carriage fee) is marginally negative for multi-system operators (MSOs). However, the liberty to package bouquets and price channels will ensure an upper hand for MSOs in ensuring lower content costs.

“Also, while carriage fee has been legitimised, its application in a transparent, non-discriminatory and uniform manner, and creation of capacity of 500 channels, will ensure meaningful reduction in the same. We see the regulatory changes as a move to shift bargaining power in favour of broadcaster networks and large MSOs as market forces are allowed to hold their sway in most cases,” wrote the ICICI Securities researchers.

The new tariff regime empowers subscribers to choose channels on an a la carte basis, besides aiming to consolidate and regulate pricing of DTH and digital operators.

Independent, non-network channels are likely to benefit. New content would be broadcast based on demand. That is to say, bouquet or bunched-up offerings will be discouraged.

“However, we believe distributors will continue to sell bouquets innovatively to protect their own interests,” said Rahul Kundnani, research analyst (institutional equities, media & retail) at SBI Cap Securities.

Elite takes a shine to private film screenings

This story first appeared in DNA Money edition on Wednesday, May 2, 2012.

When Amitabh Bachchan watched ‘The Artist’ immediately after its release recently, he did not need to jostle with moviegoers or book an entire theatre to himself.

Instead, the film actor marveled at the silent masterpiece in the cosy confines of his home enjoying the digital picture and sound quality as he would have in a movie theatre.

The film was broadcast to his house through a new Club X service, under which a set up is installed at the home and one can watch a movie at his own convenience.

“The quality of projection is top rated, over the 700 grade, and a real joy to have the liberty of stopping and resuming film when desired. I watched a lovely film, ‘The Artist’, via the UFO set-up in the house and it was a delight to see a black and white, silent movie in February of 2012,” Bachchan blogged on February 25, a day before ‘The Artist’ picked up a fistful of Oscars.

While ‘first day first show’ is an achievement in itself for Indian movie buffs, the moneyed and the celebrities miss out as they don’t visit theatres for the fear of being mobbed by the moviegoers and have to watch the film later when almost everybody has enjoyed it.

“These people are rarely seen at a theatre. The main idea behind this (Club X) initiative is to try and get these people access to film content in the convenience of their house,” said Ameya Hete, executive director, Valuable Group, which is also the promoter of UFO Moviez, the world’s largest satellite networked digital cinema chain.

He is speaking about the likes of Shah Rukh Khan, Ajay Devgn, Sachin Tendulkar, industrialists like Harsh Goenka, Amit Burman and politicians such as Chhagan Bhujbal.

The Club X service, introduced in India in January last year, is purely by invitation and restricted to who’s who in the country. “The main pre-requisite for membership is a professional home theatre system at the member’s premises,” said Hete.

While these exclusive screenings bring an additional moolah to the producers, reports indicate there is a market of about 5,000 households which control 20% wealth in the country. “The service is mainly targeted to this set of high networth individuals. It is the only one of its kind concept globally and is currently only offered in India,” said Hete.

Club X installs professional-grade cinema equipment, which, priced at Rs2.5 lakh, is also 3D-ready.

The total cost of such a screening facility, however, depends on the seating capacity (15-25 people) and other infrastructure, varying from `30 lakh to several crores. The cost of screening is decided by the producers who extend the special invitations to Club X members.

The price per screening is decided by producers is `5,000-25,000, depending on the movie (how big the launch and time/week since release).

Hete said the revenues are at par with those earned from a single screening at a multiplex.

“Every new release since the launch of this concept has been screened using this service. The first day first show costs are higher and come down as weeks pass. Old films are priced in the lowest band,” said Hete.

While a significant percentage of the content available for screening is Indian movies, the company is looking to bring in Hollywood movies, too. It is also evaluating content like plays and opera.

The Club X membership has grown from about 30 a year ago to over 180 now.

The company is looking to extend this service to international markets mainly Middle East and Europe.

“The service will be made available in at least one overseas market this year,” said Hete.

Bajaj Corp in talks for a personal care buy

This story first appeared in DNA Money edition on Tuesday, May 1, 2012.

Bajaj Corp, part of the Shishir Bajaj group of companies, is in advanced stages of discussions with fast moving consumer goods (FMCG) companies in India and abroad for an acquisition.

Bajaj Corp has major hair care brands such as Bajaj Almond Drops, Bajaj Kailash Parbat and Bajaj Brahmi Amla in its portfolio.

“The acquisition will very likely be in the personal care space,” said a source familiar with the development, seeking anonymity. “The deal size could be any where between Rs 500-600 crore.”

Bajaj Corp officials refused to comment.

But the source said the company is targeting products that have the potential to be Rs 400-500 crore brands in the near future. “The products would have to be ones commanding gross margins upwards of 40-50%.”

Industry experts feel a good acquisition could set Bajaj Corp firmly on the growth path.

“A few large-ticket deals (Marico - Paras Pharma) have happened in the personal care space, thereby hiking the valuations and delaying the deal closure process. It will be interesting to see how the Bajaj Corp management goes about this acquisition,” said an FMCG sector analyst with a large domestic broking firm.

On the overall business front, Bajaj Corp sees no slowdown in the rural market despite the bad overall macroeconomic trend. The company, in fact, took an average price hike of 8.5% in March to compensate for the rise in input costs.

For the quarter ended March, it net sales were up 33.5% year on year at Rs 146 crore.

Net sales for the full year stood 31.66% higher at Rs 472 crore, with volume growth coming in around 21%.

“Towards the end of Q4’12, the company undertook an average price hike of 8.5% in its products in order to compensate the high input costs, i.e. LLP, glass bottles and vegetable oils. The input has seen a price rise of 25% year on year of late,” Sagarika Mukherjee, research analyst, Sbicap Securities wrote in a recent report.

The company also maintained that they it hasn’t seen any slowdown in the rural markets as opposed to the early indicators at the macro level. “The management is confident of the fact that it might see steady momentum in future as it entrenches deeper into the rural markets and increases penetration,” wrote Mukherjee.

Middle income group cuts spending by 65%: ASSOCHAM

High food inflation has forced Indian households in the middle and lower income groups to slash their spending on entertainment, shopping, vacations, electronics, automobiles, real estate and eating out by 65% in attempt to manage their monthly household budgets, said a recent survey by apex industry body The Associated Chamber of Commerce and Industry of India (ASSOCHAM).

High interest rates and fuel costs also contributed the the middle income group (MIG) decision on curtailing their spends in the last 6 months. With food and education of children eat up most of their incomes, saving are likely to be impacted revealed the ASSOCHAM survey.

Conducted in a period of two months beginning March to April 2012 in major places like Delhi, Mumbai, Kolkata, Chennai, Ahmedabad, Hyderabd, Pune, Chandigarh, Dehradun etc, A little over 200 employees were chosen from each city on an average for the survey. 

"While the Indian national capital Delhi ranked first in curtailing their expenses, the Indian commercial capital Mumbai came second followed by Ahmedabad, Chandigarh, Kolkata, Chennai and Dehradun," said D S Rawat, secretary general ASSOCHAM.

The nationwide survey also ascertained that food inflation impacted the most consumers in metros and other major cities Vis-à-vis tier-III and semi-urban area due to sudden hike in the fruits, vegetables and milk prices. It added that the rise in inflation and per capita income was utterly disproportionate.

Around 55% of the survey respondents fall under the age bracket of 20-29 years, followed by 30-39 years (26%), 40-49 years (16%), 50-59 years (2%) and 60-65 years.

The survey targeted employees from 18 broad sectors, with maximum share contributed by employees from IT/ITes sector (17%) followed by financial services (11%), employees working in engineering and telecom sector (9% and 8% respectively). Nearly 6% of the employees belonged to market research/KPO and media background each while 5% each were management, FMCG and infrastructure sector employees. Respondents from power and real estate sector contributed 4% each. Employees from education and food & beverages sector provided a share of 3% each.

Consumers' growing unease is reflected in their saving rate and spending habits, with many middle income and lower income group indicating that they are finding ways to cut back spending now or indicating they will do so in the future. Around 69% of the respondents have cut down in their saving rate.

Nearly half of middle income group either avoid shopping altogether or shop only for those things that are absolutely needed. Moreover, 76% said that their shopping has been restricted to only necessities and splurge in their spending is totally occasional.

About 88% of respondent said that they have cut back on everyday expenses by avoiding outside food, car-pooling, cutting down on gas and use of electricity.

The survey also revealed that the high income groups, particularly the younger lot and working couples with twin salary benefits during every weekend spend more than 25% of their income on clothes, shoes, movies, buying CDs of films and music, eating out, etc.

The Chamber also estimates that inflation has also impacted the urban male and females personal expenses. The urban male used to spend Rs 500-2,000 per month on drinks, cigarettes, gutkha, pan etc. which has come down by 20% due to upward inflation. On the other side, urban women now spend around Rs 500-1000 per month on cosmetics, beauty treatments etc which was earlier Rs 1500-2,000.

Over 87% of the respondent said that monthly grocery bills have jumped to about Rs 7,000 to 8,000, compared to Rs 3,000 in the last two years. “Earlier they could buy a bag full of vegetables for Rs 100 but now, even Rs 1,000 isn't enough to sustain for a couple of days. The middle class and the lower class are the worst hit,” the report said.

One in four respondents said they will work towards increasing their income to stay financially afloat by switching to a better-paid job, taking a second job option or working overtime hours.

Commenting on the overall scenario and possible measures to be taken, Rawat said, “The government must look to manage its wasteful expenditure by enforcing austerity drive so as to reduce its borrowing from the markets which will ultimately have soothing effect on interest rate there by providing some relief on inflation.”

Nearly 78% of the respondent said that they have cut back on protein intake like eggs, have switched to a coarser rice that costs less, consumes less cooking oil, uses the less washing powder for utensils and for clothes and also stopped using the cosmetic things.

Eighty-six percent of the respondents said that they cannot predict their monthly household expenses for next month owing to unpredictable prices of not only commodities but also vegetables, fruits, milk, pulses and other household items.

Over 87% of vegetarians said that they face even more problems due to steep increase in prices of vegetables and fruits and worried of lower intake of vegetables and may affect health of their family. The survey also found that low-income groups (LIG) are increasingly cutting back on the nutrient-rich snacks because they can no longer afford them.

Rawat further said that all this leads to a spiralling effect as it becomes more difficult for poor people to improve their conditions and lead a life where they are not devoid of basic amenities.

Highlights of ASSOCHAM survey:

 - Average monthly expenditure has increased from Rs. 2,000 to Rs.6,000. More importantly, food expenditure as a percentage of monthly household expenditure has gone up from 40% to 100%.

 - Consumption of individual food items show a significant reduction as well, particularly in case of rice, wheat, yellow daal, onion, tomato, butter, milk, sugar and fruits and vegetables, the number of households consuming milk at least twice a day.

 - The growing food budget has invariably led households to cut costs in other areas such as healthcare and transportation.

 - Over 75% of the surveyed households now go to government hospitals or doctors instead of private doctors or hospitals.

 - 78% have decreased spending on eating out and rest preferred on occasions.

 - 65% decrease in the amount they spend on clothing.

 - 77% indicated fall in the amount they spend on vacations.

 - 49% have decreased the amount they spend on home appliances; 44% for home and personal electronics; 42% for automobiles; and 35% for real estate.

Mahindra Holidays' Q4'12 net down 7.3%

Leisure hospitality provider Mahindra Holidays and Resorts India Ltd (MHRIL) registered a 7.3% decline  (on stand-alone basis) in net profit after tax (PAT) for the quarter ended March 31, 2012. Part of the $14.4 billion Mahindra Group, MHRIL posted a net profit of Rs 37.23 crore in the fourth quarter of financial year 2012 (Q4'12) against Rs 40.18 crore in the same period last year (Q4'11).

On a consolidated basis, the company's PAT increased by 1.8% from Rs 102.76 crore in the financial year 2011 (FY'11) to Rs 104.64 crore in fiscal ended March 31, 2012.

Rajiv Sawhney, managing director, MHRIL, the company’s growth is in line with the expectations and is a result of aggressive investing in process, people and technology. He did not share details about capital expenditure (capex) earmarked for FY’13 or the development pipeline in terms of number of new resorts and guest rooms to be added to the network citing company policy on not making forward looking statements.

“We are strengthening our customer-centric efforts and have launched aN online booking facility on our website last year in November. With approximately 13% of all bookings being done online now, we expect the number to increase significantly in the next 12 months,” said Sawhney.

The company’s total income increased 19% to Rs 188 crore in Q4FY12 vis-a-vis Rs 165.78 crore in the same period last year. Its total expenses increased by 27% from Rs 111.67 crore in Q4’11 to Rs 142.13 crore in Q4’12.

Continuing with its expansion, the company increased its resort network to 42 from 35 in the previous financial year. With the addition of 485, its room inventory increased by 31% rooms taking the overall figure to 2,049 rooms in FY’12.

Three small resorts that were on a short lease were taken off the network. The company acquired 18,089 new members registering a 14% increase in membership base taking the total to 143,258 – the membership base in FY’11 was 125,169.

Arun Nanda, chairman, MHRIL, said the company is putting a lot of emphasis on strengthening their services, network and technology infrastructure. To this effect, 10 destinations were added to the network including Sikkim, Mussorie, Mahableshwar, Kumarakom, Jaisalmer, Kanatal, Goa and Rishikesh.

India's first Tune hotel coming up in Ahmedabad

Ahmedabad-based Mudra Real Estates Pvt Ltd (MREPL) has entered into a long-term lease agreement with Apodis Hotels & Resorts Ltd for an under-construction hotel project at '4 D Square Mall' Motera, Ahmedabad. Scheduled to start operations by early 2013, the property will be christened 'Tune Hotel @ Ahmedabad'

The 100-room hotel will be managed by the Indian joint venture company between Apodis and Tune Hotels of Malaysia. Targeted at the budget accommodation segment, Tune Hotels are currently operational in Malaysia, United Kingdom, Indonesia, Thailand and Philippines.

Jones Lang LaSalle Hotels acted as an exclusive advisor to the owner/lessor (MREPL) to facilitate this lease transaction including selection of the lease partner and negotiating the lease on behalf of the owners.

A pan India hotel development company promoted by PRAMA Group and assisted by IL&FS Investment Managers, Apodis Hotels & Resorts Ltd had (in 2009) entered into to a master franchise agreement with Malaysian budget hotel chain Tune Hotels.com to launch ‘Tune’ hotels in India. Part of real estate and infrastructure investment firm Trikona Capital, Apodis was instituted to operate, develop and invest in hospitality assets in the leisure, business class and low-cost segments in the country.

During an earlier interaction back in September 2009, Umesh Luthria, business head and chief investment officer, AHC, had said the company was negotiating for six sites across Mumbai in addition to pursuing locations in the country’s southern and northern regions.

In the ensuing three years, Apodis was to invest to the tune of $200 million for the first 20 properties in a debt to equity ratio of 60:40. The company was planning to have close to 2,000 rooms in cities such as Mumbai and Delhi, around 1,000 rooms in Hyderabad, Chennai and Bangalore. “The smaller markets will have between 200 and 500 rooms,” Luthria had said then.

Apodis is targeting 20 Tune hotels across tier I, II and III Indian cities and after testing the market with this budget hotel product, Apodis-Tune joint venture was to launch an India Thematic Development Fund in the second phase. While the size and time-frame for the launch of this fund was not made public, the money thus raised was to be utilised to pursue development of another 50 Tune hotels across the country.

The arrangement between the Apodis-Tune is such that while Apodis will own / lease the hotel assets Tune Hotels.com will be their branding partner. The management of these hotels will be handled by a separate company under the banner Tune Hotels India Ltd (THIL). Besides managing the hotels, THIL’s scope of work would include handling technical and development services and project management consultancy.

Apodis has already worked out the structure of their upcoming hotels in the Tier I, II and III cities in the country. The company will ideally look to set up a 250-300 room hotel in the key metros, followed by 150-200 keys and 100-150 keys in the next tow layers respectively.

“These will be a completely new breed of hotels designed keeping in mind the Asian customers’ requirement of a value for money (VFM) proposition. The USP is non-dependency on expensive technology and processes that come with hotel out of the APAC region. The average gross floor area (GFA) per key will be 30 square meters including the washroom area. The cost per key will depend on the location in the range of $30,000 to $100,000 i.e. Rs 14 lakh to Rs 45 lakh including land cost,” Luthria had said.

Though positioned as a budget hotel brand, Tune sees itself competing with the likes of three- to five-star category hotels across the markets it intends to operate in. Among potential locations being identified include cities like Amritsar, Bangalore, Chandigarh, Chennai, Delhi, Goa, Hyderabad, Indore, Jodhpur, Kochi, Mumbai, Pune, Pipavav, Raipur, Thiruvananthapuram and Tiruchirapally.

Focusing heavily on optimising costs, the hotels will have a very efficient room to staff ratio. While provisions for food and beverage, meetings and banqueting facilities will be part of the design plan, these will be largely outsourced to third-party operators that will further enhance the hotels cash flow thereby increasing profitability.

Update on May 16, 2013.

Air Asia promoter Tune Group launches first hotel in India

Lifestyle business conglomerate Tune Group (also a substantial shareholder of AirAsia via Tune Air) has opened its first hotel in India. It's hospitality vertical Tune Hotels began receiving guests at its 100-room property located in Ahmedabad that offered pre-opening promotional room rates starting from Rs 599 ($11). Catering to both domestic travellers and overseas visitors, especially members of the large non-resident Indian (NRI) community from Gujarat settled in places like the US, Britain and the Gulf, Tune Hotels will have five to six hotels in Gujarat as part of the company’s 20 planned hotels across India in the next three years. Besides properties in major cities – Delhi, Mumbai, Kolkata, Bangalore, Hyderabad and Chennai – Tune Hotels is focusing on Tier-2 and Tier-3 cities along with hotels in the tourist triangle destinations of Agra, Jaipur and Delhi.

Birds Eye Systems' Traffline facilitates tracking traffic real-time

Traffic congestion has been and currently still is the biggest problem faced by people living in key Indian metros. While most people only crib about it and forget about it as routine, Brijraj Vaghani and Ravi Khemani, co-founders of Mumbai-based Birds Eye Systems (BES) have decided to do something about it.

Backed with recent funding from Indian Angels Network (IAN) and significant work experience with wireless and internet companies in the US, the duo have launched a unique product called Traffline, which is a low-cost, real-time traffic monitoring system that broadcasts live traffic conditions to road commuters using its patented technology. The company also provides software and mobile applications, for transport related applications.

According to Brijraj Vaghani, users can download traffic related information from their online platform (www.traffline.com) and plan / optimise their road journey accordingly. “Real-time traffic monitoring is very common in the US but is not something done very seriously in India as yet as it is perceived to be very capital intensive. Taking the partnership approach, we collect raw data from various entities that use global positioning system (GPS) for their businesses. Using a patented algorithm, the data is then compiled to offer real-time traffic updates. This information is very useful to road commuters, traffic police, emergency service providers and infrastructure and city planning agencies,” said Vaghani.

Launched early this year, Traffline is currently available in cities like Mumbai, Delhi and Bangalore and claims to have nearly 1,000 visitors a day. The company had also launched a taxi booking service in September 2011 thereby building a user base of 15,000. In the coming few quarters BES will add more cities and taxi service providers to its network.

“We are planning integrate additional external sources with the Traffline platform and offer wider coverage. We will shortly start offering customised solutions to map providers that they can use to value add their products. The logistics companies will benefit from historical data on traffic patterns to plan their routing better,” said Khemani.

For people on the move, the company has also launched a mobile version of the website (www.m.traffline.com) there by allowing users to avail real time traffic information on their handsets. For Android and iPhone users, a mobile application (beta) has been developed and is available for downloads. An advanced version of this mobile app with integrated social networking will be introduced in the coming months.

Built on a platform that continuously analyses live vehicle movement and displays results on Traffline.com, the results are also made available in an easy to read text format on the mobile version. The service is currently free of charge for both web and mobile versions though the company is likely to unveil paid versions in the coming months.

Analysts see Ertiga driving Maruti

This story first appeared in DNA Money edition on Saturday, April 14, 2012.

Ertiga, the newest offering from the Maruti Suzuki stable that aims to create a new segment within the multi-purpose vehicle (MPV) space, has got a huge thumbs-up from analysts.

They feel with Ertiga, the company has a strong product in terms of value of money, design, mileage and pricing, which would give it a strong footing in the 370,000 unit per annum utility vehicle (UV) market, where it did not have a presence. With an attractive introductory price proposition (Rs589,000 -845,000), Ertiga poses a challenge to current leaders Toyota’s Innova (starting price: Rs914,000) and M&M’s Xylo (starting price: Rs734,000).

Toyota and M&M have a combined volume of 9,000 units per month. While Maruti is targeting 4,000-5,000 units per month, analysts see it selling 2,000-3,000 units.

Kaushal Maroo and Keyur Vora, analysts, Religare Capital Markets, said, “The Ertiga will occupy a niche between premium hatchbacks and larger utility vehicles. Given its brand equity and reach, we expect the Ertiga to clock a monthly run-rate of 3,000 units.”

MPVs accounts for 10% of the total passenger vehicle market and in the past three years have outpaced car volume growth. According to industry estimates, about 10 million vehicle owners are looking for an upgrade, which spells a huge opportunity for Ertiga.

Hitesh Goel, analyst, Kotak Institutional Equities Research, said, “It could be attractive for a customer who is buying Xylo, Sumo Grande and Tavera as it is more compact and offers better value than these models (better fuel efficiency and lower price). However, Ertiga is under-powered compared with Xylo and Innova.”

Maruti is looking to differentiate the vehicle on two counts—its sedan-like handling, better driveability and fuel efficiency —16.02 / 20.77kmpl for petrol/diesel variants.

Jatin Chawla and Akshay Saxena, research analysts, Credit Suisse, said, “The Ertiga is around 30% lighter than the Xylo. Hence, despite its significantly smaller 1.3 litre diesel engine than Xylo’s 2.5 litre engine, the differences in power and torque are not as significant. Moreover, the Ertiga is built on a monocoque design (like the XUV), compared to a body on a frame chassis in the Xylo. Hence, the handling is much better, which should appeal to the personal segment.”

However, the competition would follow soon.

While Renault is introducing compact SUV Duster, Ford is bringing in the EcoSport, Nissan is coming with Evalia, M&M mini Xylo and GM is planning a new MPV.

“These products are likely to be priced between Rs 600,000 and Rs 10,00,000,” said Aditya Makharia and Ritesh Gupta, analysts, JPMorgan.

Deepak Jain, equity research, MF Global, said a number of compact MPVs are to be launched this fiscal but the Ertiga’s launch provides Maruti a head-start.

Meanwhile, Maruti will start exporting Ertiga to Indonesia by end of the next month.