COVID-19 impact: Accor pulls the plug on Swissôtel Kolkata

This is an EXCLUSIVE story. Do not reproduce or use in any manner whatsoever without the writer's permission.

 

No clarity on the operational status of 300-rooms five-star boutique hotel Swissôtel Grand Mumbai in association with the Litolier Group

Accor, the French multinational hospitality company, has discontinued its association with hotel asset owner Ambuja-Neotia Group for Swissôtel Kolkata effective July 1, 2020. The management contract tenure for this five-star business hotel, according to Accor India, had ended and hence the decision to move on.

Responding to queries, Accor spokesperson confirmed the development saying, “Effective July 1, 2020, following the conclusion of our management contract with Ambuja-Neotia, Swissôtel Kolkata will no longer be a part of the Accor network in India. We are thankful for our decade-long partnership and to the hotel team for their support.” There is no clarity about whether hotel employees are being reassigned to some other property (as and when the market opens up) or laid off post this development.

The Accor spokesperson also did not share any updates on their association with Ashok Mittal’s Litolier Group for a 300-rooms five-star boutique hotel Swissôtel Grand Mumbai that was to come up close to the Mumbai International Airport. This property was announced way back in April 2012 however, a search on Accor’s website showed up no results on the operational status of this hotel. This could possibly also mean that Accor doesn’t have a single Swissôtel flag up and running in the Indian hospitality market anymore.

Swissôtel as a hotel brand has not had a great run in the Indian hospitality market. For instance, the Swissôtel Goa property (owned by Bangalore-based Convention Hotels India Pvt Ltd) launched amidst great fanfare in March 2013 was, in most likelihood, the shortest owner-operator alliance the Indian hospitality market has seen thus far. Swissôtel Hotels & Resorts had pulled out of this five-star deluxe resort at Calangute in Goa within six months of launching the property. This 135-room resort was relaunched as Hard Rock Hotel Goa in December 2015 and it continues to be operated under the same banner.

Coming back to the topic of management contracts, it appears hotel asset owner Ambuja Neotia Group is the first casualty of the COVID-19 pandemic situation that’s creating havoc in the Indian hospitality industry. Accor did not respond to queries seeking clarity on whether the ongoing COVID-19 situation was instrumental in not renewing the Swissôtel Kolkata management contract. The spokesperson also did not respond to queries on the status of other management contracts for its other brands in India that are likely to come up for renewal and whether Accor will let them expire as well.

This development has also brought to light the fact that COVID-19 is not only impacting business for industry players but also souring relationships between the hotel brands and asset owners. The situation raises concerns on the future of hotel management contracts that are up for renewal over the next six to 12 months.

In fact, taking into account the fate of Swissôtel Kolkata, the current market scenario poses a major risk to hotel asset owners as the business impact due to COVID-19 pandemic may result in a lot of the management contracts not getting renewed at all. While some may say there is a brighter side to it because some other hospitality brand/ chain will pick up the property and sign a new management contract. That’s a possibility for sure, but given the prevalent and near future market conditions, it looks unlikely that a new brand would take up the stress when there is hardly any business in the market.

Industry experts are of the view that there is significant churn in the market and contractual relationships are being re-looked and re-discussed across the hospitality industry. “Generally speaking, every association between hotel brand(s) and asset owner(s) be it management contracts, franchise agreements or lease arrangements is being reconsidered or getting restructured. Seeking safer avenues hotel asset owners are demanding income/ revenue guarantees, capping of operational costs and downside protection from the hotel brand operator,” said Abhijeet Umathe, chief executive officer, Eco Hotels India Pvt Ltd.

Players in the Indian hospitality market have been bleeding financially ever since the lockdown began in March 2020. Almost negligible business and zero visibility on revenues in the near or even distant future for that matter is forcing hospitality chains and hotel asset owners to reassess their business continuity plans. While branded hospitality chains managing the hotel asset(s) have to option to move on, that’s definitely not the case with the asset owner(s) who are stuck with the property and possibly no takers for their hotels in the market.
(The writer is a Mumbai-based independent business journalist and has extensively covered diversified consumer businesses over the last two decades. He can be reached at hello@ashishktiwari.com)

Louvre Hotels-owned Sarovar to take over management contracts of Golden Tulip’s portfolio in India

This is an EXCLUSIVE story. Do not reproduce or use in any manner whatsoever without the writer's permission.

 

After acquiring a majority stake in India’s largest independent hotel chain Sarovar Hotels & Resorts back in 2016, one of Europe’s largest hospitality firms Louvre Hotels Group (LHG) is now looking to further consolidate its presence in the Indian hospitality market. This is being done by taking over the management contract portfolio of Golden Tulip Hotels & Resorts (GTHR) and bringing them under the management of Sarovar Hotels & Resorts.

Golden Tulip currently manages 24 hotels (as per https://www.goldentulip.com/en-us/hotels-india) under Royal Tulip, Tulip Inn and Golden Tulip brands across India. It is a separate hospitality firm in partnership between Louvre Hotels Group and veteran hotelier and restaurateur Vimal Singh who is managing director, Golden Tulip Hotels & Resorts, South Asia.

According to industry sources, as a result of this consolidation initiated by LHG, Sarovar Hotels is in the process of taking over the management contract of properties that are currently being operated by Golden Tulip Hotels in India.

“In fact, the management contract of Golden Tulip Hotel in Lucknow is already with Sarovar since a while now. It’s work-in-progress though for hotels in Jaipur and Navi Mumbai as we speak. Over the coming months, Sarovar will take over management contracts of a majority of hotels that are currently under Golden Tulip Hotels & Resorts in India,” said a source requesting not to be quoted.

The possibilities of properties in Golden Tulip Hotels & Resorts network in India coming under a single entity were being contemplated ever since Louvre Hotels Group acquired majority stake in Sarovar Hotels & Resorts. However, Saurabh Chawla, global chief development officer, LHG, during an earlier interaction back in September 2018, had said that Vimal Singh is a partner and that LHG was never looking at acquiring his stake in the company.

”He still is a partner. The commercial arrangements in the scope of the partnership, there is no intention to acquire his stake. I think the idea is to find synergies between the two entities because we are a shareholder in the two and that makes sense and that’s what we are evaluating at this point in time,” Chawla had said then.

The overall hotel industry scenario was considerably better back then and provided no compelling reason for a possible take over of the Golden Tulip portfolio. However, that’s not true anymore. The COVID-19 pandemic has completely devastated the hospitality business scenario globally and more so in India.

The Indian hospitality industry has been under lockdown since March 2020. As a result, owners and managers of hotels, resorts, restaurants across categories are struggling for survival. Furthermore, in the absence of any support, in terms of a financial relief package from the government, most business owners are contemplating shutting shop in the near future.

Continuous fixed costs coupled with no visibility on revenues whatsoever are adding to the challenges of business continuity. Hotel companies with strong balance sheet could probably weather the storm however, a large majority will succumb owing to the after effects of the corona virus outbreak. While efforts are being made to contain the spread of this deadly virus, the overall situation with numbers increasing significantly on a daily basis isn’t looking very encouraging.

An industry poised for growth is now staring at a bleak future. All the planned milestones and projected revenue and profitability targets have gone awry. These not so encouraging signs, industry sources said, would have possibly led to a rethink by Vimal Singh and Louvre Hotels Group resulting in a decision to hand over the management of hotels in the Golden Tulip portfolio to Sarovar Hotels.

“I believe the Golden Tulip partnership between Vimal Singh and Louvre Hotels Group will also complete its tenure over the next couple of years. In a growing business scenario waiting it out would have given a higher payout to the exiting partner. However, with uncertainty looming over the Indian hospitality industry, I think it’s best to move out if one has managed to negotiate a good deal,” said a hotelier on conditions of anonymity. Financials pertaining to this deal could not be ascertained.

In September 2018, LHG had partnered Indian firm Orange Tiger Hospitality (OTH) to introduce its new brand 'Kyriad' in the Indian hospitality market. As part of the master franchise agreement, OTH would operate and manage Kyriad branded hotels in India and the Indian sub-continent i.e. Nepal, Sri Lanka, Bangladesh, Bhutan, Maldives, Pakistan and Mauritius. 

The master franchise with OTH is for a 15-year tenure and the Indian partner had then committed to launch eight hotels under Kyriad. LHG had also said then that it plans to use a similar master franchise route to introduce its two other brands viz. Première Classè and Campanile in the Indian market over the coming years.

Owned by one of China's leading travel and tourism conglomerates, Jin Jiang International Co Ltd Louvre Hotels Group (LHG) is a major player in the global hospitality industry with over 1,500 hotels and in 54 countries. The hospitality firm operates in segments ranging from one-star to five-star with the its historic brands viz. Première Classe, Kyriad, Campanile, Tulip Inn, Golden Tulip, Royal Tulip), the five brands of the Sarovar Hotels network in India, the french Group Hôtels and Préférence and Chinese brand Metropolo.

(The writer is a Mumbai-based independent business journalist and has extensively covered diversified consumer businesses over the last two decades. He can be reached at hello@ashishktiwari.com)