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Saturday, 20 August 2011

Vegas casino company Caesars plans to enter India

This story first appeared in DNA Money edition on Wednesday August 17, 2011.

After global hospitality brands, it is the turn of the American casino-gaming companies to make a wager on India.

Caesars Entertainment Corp (CEC), a Las Vegas-based gaming company, has lined up plans to enter entertainment and hospitality sector in India through Caesars Global Life, which it recently set up to develop branded luxury hotels, restaurants and other lifestyle amenities in resort destinations around the world.

Caesars that operates over 50 casinos, hotels, and seven golf courses under several brands is the third casino-gaming company to foray into India after MGM Mirage Hospitality and Thunderbird Resorts Inc.

Neera Chanani, South Asia Head, Caesars Entertainment Hospitality, said the company management sees exciting opportunities across multiple sectors in India. “We are looking forward to partnering with world-class developers,” she said.

Caesars will develop non-gaming presence and build a range of luxury hotels in South Asia with entertainment and retail as integral components, the company said.

According to a company statement, Caesars plans to launch multiple brands from its portfolio in addition to a new lifestyle brand that is under development.

However, it is not clear whether Caesars will take equity positions or focus on management contracts in India.

“Caesars will be focusing on major top-tier cities, as well as resort and holiday destinations,” said the company, which manages properties under the Harrah’s, Caesars and Horseshoe brands, about India plans.

MGM Mirage, the earlier entrant, has already signed two projects with New Delhi-based Blue Coast Hotels for its MGM Grand and Skylofts brands. New York-based Thunderbird’s India foray is in the form of a five-star deluxe hotel/resort in the Union territory of Daman.

Recently, BSE-listed Delta Corp had acquired a controlling stake in Daman Hospitality, which was setting up Thunderbird Resorts to be operational by this year end.

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