The 62 rooms Aurangabad hotel is owned by Aures Hospitality Group (AHG) that has entered into a strategic partnership with Berggruen Hotels. It is understood that the two partners will explore more opportunities across the country. The group has also initiated plans for a mixed use development comprising of 100 rooms hotel at Nashik, though it is not clear at this stage if the hotel will also be managed by Berggruen Hotels.
Located in the heart of Aurangabad the hotel caters to business as well as leisure travellers. The hotel is close in proximity to the major industrial areas of Aurangabad, and is strategically situated at a distance of 10 kms from the Airport and 2 kms from the Railway Station.
According to Rajesh Choudhary of Aures Hospitality Group the partnership with Berggruen Hotels is aimed at offering guests, a cutting edge hospitality experience. “Aurangabad is a multi-purpose destination offering pilgrim and heritage tourism besides business travel due to vibrant industry in and around the city. With Ajanta and Ellora being on the Buddhist Trail, it attracts fair amount of overseas tourists as well,” he said.
The Keys Brand currently operates its own hotels in Trivandrum, Ludhiana, Bangaluru (Hosur Road), Bangaluru (Whitefield) and manages hotels for owner partners in Lonavala, Mahabaleshwar, Chennai, Mumbai, Pune and Aurangabad. The room count currently in operation is 1127. The company currently employs 1,100 people and will have two additional Keys properties at Vishakhapatnam and Cochin. In addition, development activity is under way at Goa, Lucknow, Baroda, Kovalam, Raipur, Shirdi and Gurgaon.
Sanjay Sethi, managing director and CEO, Berggruen Hotels, said the hotel company’s plans to launch Keys Hotels in India are well underway. “We will continue to tap into a growing market of savvy travelers’ seeking good value for money and stylish surrounds, delivered by a strong management team who are experienced and at the leading edge of thinking in the hospitality market,” he said.
The hotel group’s turnover in 2011-12 from all owned and managed hotels is Rs 82 crore and by the year 2015–2016, it expects a turnover of Rs 215 crore. In addition, the company expects to operate 20 managed hotels with employee strength of 2, 500 people and a total room count of 3,500.
The newly added Aurangabad hotel has 5 categories of rooms from Executive to Club to Deluxe suite targeting the upwardly mobile corporate traveller and also provides facilities like Harry’s Bar and a multi-cuisine restaurant - Blue Cilantro. Among other facilities include a 24/7 gym, business centre, pick up and drop luxury transportation to and from the airport, banquets for specific requirements, high-tech conference rooms and seamless Wi-Fi connectivity on the premises.
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