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Tuesday 10 July 2012

Data authenticity is cable operator’s responsibility, says information ministry

An edited version of this story first appeared in DNASunday, July 8, 2012

It appears to be a ‘better late than never’ move by the Ministry of Information and Broadcasting (M-I&B).

Having learn't from their recent experience with the cable digitisation deadline exercise, the ministry has amended the cable laws by inserting a new rule that puts the onus of authenticity of data, information on the multi-system operators (MSOs) and local cable operators (LCOs). The said amendment has been made after the office bearers realised that some of the MSOs / LCOs may have taken them on a ride, which lead to postponement of the cable digitisation deadline by four months to October 31, 2012.

In a statement issued on Saturday, July 7, 2012, the ministry said that while assessing the preparedness of digital addressable system (DAS) in four metros, it has come across numerous inconsistencies of data provided by the service providers, particularly MSOs, in regard to inventory position of set top boxes (STBs) and its deployment.

“In view of this, the ministry has decided to amend the Cable Television Network Rule, 1995 (Cable Rules) making it obligatory for every cable operator and MSO to provide correct and timely information as and when it is sought for,” it said in the statement.

As a result, a new rule christened ‘10 A Obligation to furnish information’, has been inserted in the Cable Television Network Rule, 1995 (second amendment) Rule, 2012. The obligation to furnish information under the amended rule 10 A has been incorporated as one of the terms and conditions of registration of cable operator under Rule 5 A and MSOs under rule 11 D.

The said amendment now makes it mandatory for MSOs and LCOs to provide information as and when it is sought for by the Central Government or State Government or authorised officer or any agency of the Central Government. In case of any irregularities, the MSO / LCO would lose its registration as it will then be considered as violation of one or more of the terms and conditions of registration.

Commenting on the development, Ashok Mansukhani, president - MSO Alliance (a representative body of the Indian cable industry) and whole-time director of Hinduja Ventures, said, “It’s a clarificatory amendment, something every MSO / LCO will now have to abide by.”

According to sub-section (7) of section 4 of the Cable Television Networks (Regulation) Act, 1995, the Central Government may suspend or revoke the registration of cable operators or MSOs if they violate one or more of the terms and conditions of registration.

“Incorporation of rule 10 A as one of the terms and conditions of registration of cable operators and MSOs will empower the Central Govt. to cancel or suspend the registration of cable operators or MSO if the information sought for by it is not provided by them. This will ensure correct and timely submission of information by cable operators and MSOs,” said statement issued by the information ministry.

While the M-I&B has been closely monitoring the preparedness of various activities for the implementation of DAS, its success largely depends on timely seeding of STBs at the consumer premises. The ministry has finally realised that timely availability of accurate data with regard to the seeding of STBs is the only way to ensure digital switch over within the timeframe and if necessary, for taking mid-course corrective actions.

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