Accor's loss could be IHCL's gain: Erstwhile Swissôtel Kolkata likely to become a Taj hotel

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IHCL already has a management contract in place for Ambuja-Neotia Group's luxury resort "Chia Kutir" in Makaibari Tea Estate in Kurseong, Darjeeling. There are strong rumours about a management contract in the works for another luxury resort "Guras Kutir" spread over eight acres at Pangthang in east Sikkim

The Indian Hotels Company Ltd (IHCL) and Ambuja-Neotia Group (ANG) are said to be in advanced stages of discussion for a management contract of the erstwhile Swissôtel Kolkata property. Located atop the City Centre Mall in Kolkata’s New Town area, this five-star business hotel was recently vacated by French hospitality major Accor after the completion of its 10-year management contract tenure.

According to multiple industry sources, if talks between IHCL and ANG materialise, the Tata Group’s listed hospitality company will operate this hotel under its Taj brand.

The reason IHCL is likely to bag the management contract, industry sources said, is that it already has an existing association with ANG for a luxury resort “Chia Kutir” at Makaibari Tea Estate in Kurseong, Darjeeling. In fact, ANG had planned another luxury resort spread over eight acres at Pangthang in east Sikkim. Christened Guras Kutir, luxury resort and spa was to be built in three phases comprising boutique cottages, villas and a premium five-star hotel with a casino. There are strong rumours that IHCL and ANG have already or are in the process of finalising a management contract for this property as well. 

When contacted, an IHCL spokesperson did not respond to a query about their discussions for a multi-property management contract including the erstwhile Swissôtel Kolkata. Over a dozen-odd queries emailed earlier to Puneet Chhatwal, managing director and chief executive officer, IHCL, remained unanswered. The hotel company spokesperson chose to comment on just one query about ‘whether IHCL has bagged the management contract for the erstwhile Swissôtel Kolkata property’ saying, “This is incorrect.”

“The discussions for a management contract between the two parties might still be work-in-progress hence, the denial from IHCL,” said one of the industry sources requesting not to be quoted.

Executives from the Ambuja-Neotia Group could not be reached for a comment. Apparently, recent media reports quoted Harshavardhan Neotia, chairman of Ambuja-Neotia Group, saying that they were exploring possibilities including renewing the management contract with Accor or onboarding a new hotel management company for the erstwhile Swissôtel Kolkata property.

Multiple industry sources, familiar with the development, however, said that the Indian Hotels Company and Ambuja-Neotia Group have been in discussions for a multi-property hotel management contract. “The (former Swissôtel Kolkata) property is becoming a Taj hotel,” said another industry source. Validating it further, another top hotel industry executive said, “This is in addition to a few other (management contracts with IHCL for) Ambuja-Neotia Group’s (existing / under development) hotel projects.”

“Post completion of the 10-year contract with Accor, the (Swissôtel Kolkata) property will open as a Taj branded hotel,” said a top executive from a leading consultancy who is familiar with this development.

Sources added that the Kolkata hotel is non-operational owing to the lockdown situation and is currently undergoing renovation/ refurbishment. “This is likely being done to conform with the Taj brand standards,” said one of the sources.

It is understood that since the management contract tenure with Accor was nearing completion, the Ambuja-Neotia Group had sought a brand other than Swissôtel for the Kolkata property. “I believe the asset owners wanted a Sofitel flag but Accor wasn’t open to this idea. This difference of opinion eventually led to the non-renewal of the management contract with Accor,” said one of the sources.

Debuting in the Indian hospitality market back in July 2010, the Swissôtel brand hasn’t been very successful in the country. In fact, the second Swissôtel property, owned by Convention Hotels India Pvt Ltd, in Goa turned out to be the shortest owner-operator alliance. Swissôtel Hotels & Resorts, a part of FRHI Hotels & Resorts with brands like Fairmont, Raffles and Swissôtel, had pulled out of this five-star deluxe resort at Calangute within six months of launching the property in March 2013. In December 2015, this 135-room resort debuted as the Hard Rock Hotel Goa. 

Later in July 2016, Accor acquired FRHI Hotels & Resorts. However, this development didn’t bring any drastic change for the Swissôtel brand in the Indian hospitality market. Another management contract for a 300-rooms five-star boutique property Swissôtel Grand Mumbai was signed with Ashok Mittal’s Litolier Group in April 2012. However, the hotel hasn’t seen the light of the day as yet.

Non-renewal of the 10-year management contract between Accor and the Ambuja-Neotia Group has resulted in the Swissôtel brand being wiped out from the Indian hospitality market. Also, with no newer signings anywhere in sight, it is going to be a tough road ahead for the Swissôtel brand to make inroads in the country all over again.

(The writer is a Mumbai-based independent business journalist and has extensively covered diversified consumer businesses over the last two decades. He can be reached at hello@ashishktiwari.com)