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Thursday, 9 July 2020

Samsung chants ‘Made in India’ with new edition of smartwatches

Company has now started manufacturing entire range of 18 smartwatches in India


Samsung Electronics, the South Korean multinational conglomerate, said that its new edition of smartwatches are the first ones to be “Made in India”. The smartphone maker introduced an aluminium edition of its Galaxy Watch Active2 4G smartwatch and now claims to have the largest and most diverse 4G watch portfolio in the country.

Mohandeep Singh, senior vice president - mobile business, Samsung India, said, "The aluminium edition is our most affordable 4G watch now. It's also the first smartwatch to be made in India. With Galaxy Watch Active2 4G, we have also started manufacturing our entire range of 18 smartwatches in India as part of 'Make for India' programme.”


With the launch of Galaxy Watch Active2 4G Aluminium edition, Samsung’s 4G smartwatch range now comprises nine distinct colour finishes, three sizes (42mm, 44mm and 46mm) and two unique design templates - elegant classic of the Watch 4G and modern minimalistic of the Watch Active2.

The Galaxy Watch Active2 Aluminium edition, according to Samsung India, is meant to complement the needs of ‘on the go’ consumers, enabling them to keep a track of their fitness goals and stay connected with the world, even without their phone at hand. Priced at Rs 28,490/- the smartwatch will start retailing from July 11, 2020 across retail stores, Samsung Opera House, Samsung.com and leading online portals.


(The writer is a Mumbai-based independent business journalist and has extensively covered diversified consumer businesses over the last two decades. He can be reached at hello@ashishktiwari.com)

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