Actor producer Kamal Hassan's much awaited block buster
film Vishwaroopam will not make it the television screens or for that matter
the theatres and multiplexes on the scheduled date of its release.
A landmark development for the Indian film industry, Kamal
Hassan had decided to premier his Rs 95-crore venture through DTH before its
release in wide screens. The film was to be shown on the direct to home (DTH)
platform on January 10, 2013 i.e. a day before its theatrical release on January
11, 2013. The DTH viewers would have had to pay Rs 1,000 for the Tamil version
while it was Rs 500 for the Telugu and Hindi versions.
However, it so appears that Rajkamal films has failed
to garner enough support from the multiplex / theatre fraternity that has been
opposing the film’s DTH release.
Rajkamal Films’ media representative Nikhil Murugan did
not respond to calls made on his cell number for an official confirmation.
The DTH players including the likes of Airtel Digitel,
DishTV, Tata Sky etc. have however, already stopped taking bookings for the
screening of Vishwaroopam on their respective networks.
Shashi Arora, CEO - DTH / Media, Bharti Airtel, said, “In-line with the postponement of the release date of the movie Vishwaroopam (Tamil & Telegu) / Vishwaroop (Hindi) across theaters and on the DTH platform by Rajkamal Films, we have stopped taking bookings for the movie premiere that was scheduled for January 10, 2013 at 9.30pm on Airtel DTH. The interest of our customers is paramount for us and regret the inconvenience caused to them. We are awaiting confirmation from Rajkamal Films on the revised dates.”
Shashi Arora, CEO - DTH / Media, Bharti Airtel, said, “In-line with the postponement of the release date of the movie Vishwaroopam (Tamil & Telegu) / Vishwaroop (Hindi) across theaters and on the DTH platform by Rajkamal Films, we have stopped taking bookings for the movie premiere that was scheduled for January 10, 2013 at 9.30pm on Airtel DTH. The interest of our customers is paramount for us and regret the inconvenience caused to them. We are awaiting confirmation from Rajkamal Films on the revised dates.”
A Tamil-Hindi bilingual Indian spy thriller film
written, directed and co-produced by Kamal Haasan that features Hassan in the
lead role, Vishwaroopam also has Rahul Bose, Andrea Jeremiah and Jaideep
Ahlawat in supporting roles.
The soundtrack is composed by Shankar-Ehsaan-Loy,
with lyrics by Vairamuthu and Kamal Haasan for the Tamil and Javed Akhtar for
the Hindi versions respectively. The film was shot with the same cast in both
languages simultaneously, and is titled in Hindi as Vishwaroop.
It is the first
Indian film, and second world film (after Red Tails) ever to be equipped with
Auro 3D sound format.
According to Kamal Haasan the film is expected to earn Rs
350 crore (US$63.7 million).
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